Age assurance

Image of a mother and son who are both looking at a mobile phone. The accompanying text reads "Louisiana Age Verification Law - United States".

Louisiana Age Verification Law: Arriving 2023

A new Louisiana law will allow parents to take legal action against companies that do not have reasonable age verification in place to keep minors out of porn sites and other sites containing harmful material. The law focuses on pornography, citing that “advances in technology, the universal availability of the internet, and limited age verification requirements” have created a public health crisis. The Louisiana Age Verification law will come into effect on 1st January 2023. It’s a significant milestone and demonstrates the important role an increasing number of lawmakers and regulators want age verification to play in keeping children

3 min read
Teenage boy lounging whilst looking at his phone and wearing over-ear headphones

How Yoti can help you provide age appropriate experiences online

Online service providers are increasingly being called upon to provide age appropriate experiences online for their younger users. To do so effectively, service providers need to know the age of their users to make sure they’re providing the right experiences.   Why are age appropriate experiences important? The ICO’s Children’s Code, originating in the UK, is driving a global movement to ensure children are able to enjoy online interaction ‘age appropriately’. A growing number of countries around the world are already reviewing legislation for a range of age restricted goods and services, particularly age assurance for online services.

2 min read
Yoti and THG logos presented together

THG Ingenuity partners with Yoti for digital age verification solutions

London, UK – 18th November 2022 – Yoti, the digital identity company, has today announced its partnership with THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers (“DTC”) globally.  Yoti will provide age verification solutions on the THG Ingenuity platform. This will allow THG clients to strengthen age checks and protect underage customers from buying age-restricted products.  Yoti’s age verification solutions include facial age estimation technology, a digital identity app and ID document verification. THG Ingenuity clients can choose which solution complements their business, and ensure they meet regulatory and local market requirements for selling age-restricted goods

3 min read
People with their estimated ages

Myth busting age verification

When we’re asked to prove our age we typically show an ID document, like a passport or driving licence. In some instances, we may even show a credit card. But doing so results in us revealing a lot of personal information, like our full name, address or passport number. If a business needs to know we’re the right age for something, that should just be a yes or no answer. We shouldn’t need to share any personal information to prove we’re the right age.  A new chapter is beginning though. One where we can prove our age, without risking our

7 min read
Woman using Facial Age Estimation to correctly estimate her age

Everything you need to know about our facial age estimation technology

We’re really proud of our facial age estimation technology, but it’s important to us that we tackle some common misconceptions. So we’ve answered some of the most important questions we get asked about facial age estimation.   What is facial age estimation? Our facial age estimation technology accurately estimates a person’s age based on a selfie. We built it to give everyone a secure way to prove their age without sharing their name or ID document. This privacy-friendly approach doesn’t require any personal details or ID documents, and all images are instantly deleted once someone receives their estimated age

8 min read
Sad and contemplative young woman

Report Remove - one year on

We’re immensely proud to be working with Childline and the Internet Watch Foundation (IWF) as part of our ongoing commitment to child protection. It’s been just over a year since we officially launched Report Remove, a tool to help young people report explicit images of themselves on the internet. To use the tool, a young person needs to prove they are under 18. Yoti gives a young person a private and safe way to prove their age, without needing to show ID documents or share personal data. We’re delighted that our tech is helping to make a difference in protecting

7 min read