Rachael Trotman Profile Picture

Rachael Trotman

Our communications manager for all things press and news.

A decorative image of various people interacting with their devices and identity documents. The text on the image reads "Predictions: 2025".

What’s in store for 2025

As we get our heads back into work after the festive break, our team has shared a look at what’s coming up in 2025.    A significant year for online safety 2025 will be a year of action. It will be a significant year for online safety, with a number of regulations coming into effect. And they have already started. In Florida, a law came into effect on 1st January requiring social media platforms implement age checks to prevent children under 14 from creating accounts. Additionally, children aged between 14-15 years old must get parental consent to create an

7 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, December 2024".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about using digital ID for buying alcohol, the safetytech that can prevent intimate image abuse, and privacy-preserving age checks.    Using digital ID to prove age when buying alcohol in pubs, restaurants and shops Ever since launching the Yoti ID app back in November 2016, users have told us they want to prove their age on their phone to buy alcohol at hundreds of thousands

7 min read
A simple image, showing the Yoti logo on the left-hand side and the year "2024" on the right-hand side.

A look back on 2024

It’s been another busy year for the age and identity industry. A raft of new online safety legislation has been introduced around the world, digital IDs gained momentum, and the accuracy of facial age estimation continued to improve. It’s also been a really positive year for Yoti. We were named by Deloitte as one of the UK’s fastest-growing technology companies, recertified as a B Corp, and announced some exciting new product features.  Here’s a look back on what’s been going on over the last 12 months.   Digital IDs gained momentum  It’s been great to see the new Data

11 min read

How Yubo pioneered 100% user age estimation to drive safety and trust among Gen Z

“Our team is grateful for the opportunity to work with partners like Yoti to continually break ground in online safety innovation and provide young people with the level of safety they are entitled to online.” Sacha Lazimi Yubo co-founder and CEO Yubo is a live social discovery platform that allows Gen Z to make new friends and hang out online with people from all over the world through group livestreaming, messaging, and an intuitive swipe feature. Founded in France in 2015, Yubo has been downloaded by over 80 million users and is used across more than 140 countries.

2 min read
An image of three smartphones, each displaying what the new Student ID feature looks like in the Post Office EasyID app, the Yoti app and the Lloyds Bank Smart ID app.

Introducing verified Student IDs on your phone

We’re excited to introduce Student IDs – a new feature that allows students to confirm their student status through our Digital ID apps. With nearly three million students in the UK, we’re proud to make student verification simpler for millions. With a verified Student ID, students can quickly and easily prove they are a student, without having to show a physical student card. They display only the key information, such as their photo, university email, and verified student status, directly to businesses. This approach enhances students’ privacy and security while providing businesses with reliable confirmation of student status.   

3 min read
Thoughts from our CEO, Robin Tombs - November 2024

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about why Yoti facial age estimation is not easy to spoof, the UK Government’s Draft Statement of Strategic Priorities for online safety, the rise of AI voice cloning and the importance of supplementary codes for digital identity.   Facial age estimation is not easy to spoof There was understandable scepticism from Rachel Burden and some listeners on BBC Radio 5 Live breakfast this month about

9 min read