Age assurance
Play Verto research: young people’s attitudes towards facial age estimation
We joined forces with the team at Play Verto for an exciting piece of research to understand what young people thought about facial age estimation technology. Facial age estimation accurately estimates a person’s age based on a selfie. We built it to give everyone a secure way to prove their age without sharing their name or an ID document. The technology can help businesses to create age-appropriate experiences. It can prevent kids from accessing age-restricted content and platforms, and prevent adults from entering platforms for children and engaging with a younger demographic. The results Play Verto reached out to parents
Helping Instagram provide new ways to verify age
Anyone who tries to edit their date of birth on Instagram from under the age of 18 to 18 or over is asked to verify their age. They can either upload their ID (which is powered by Meta) or use Yoti’s facial age estimation technology. This was first introduced in the US and has since expanded to the UK, Europe, Brazil, India, Mexico, Canada, South Korea, Australia, and Japan. Meta’s approach to age verification In 2019, Instagram began asking people to provide their age when signing up for the platform. Since then, they’ve continued to ask people for their
The different ways to check age
Checking age no longer has to rely on seeing an ID document. In fact, you don’t even need to see a name. With Yoti Age Verification, businesses can check the age of their users without processing or storing any personal data. Users choose their preferred way to prove their age, from convenient things like a selfie or a mobile number. We work out the age, delete the personal data and share just the result with the business. That way, businesses can be confident they’re delivering age-appropriate services to the right people, whilst protecting their privacy. Here are the different ways
Safer Internet Day: Helping young people thrive online
Today we’re celebrating Safer Internet Day (SID) – an EU-lead initiative encouraging safer and more responsible use of online technology. On this day, organisations around the world promote the safe and positive use of digital technology for young people. As part of the global landmark event, this year, the UK will explore the theme ‘All fun and games? Exploring respect and relationships online’. Young people are shaping the interactive entertainment spaces they are a part of and SID 2022 celebrates their role in creating a safer internet, whether gaming and creating content or interacting with their friends and peers.
The UK's Online Safety Bill: moving towards a safer internet
The Online Safety Bill is the UK Government’s chance to make the internet safer for all. It is also a major step forward in the battle against online harms and goes hand in hand with our commitment to protect young people and the vulnerable online. While it’s the responsibility of everyone to make the internet a safer place, regulation is necessary to make businesses act responsibly. The Online Safety Bill’s key recommendations Since a first draft was issued in May, MPs and peers have made four recommendations, as well as many others, to strengthen the Bill: What’s illegal offline
Age assurance: helping young people thrive online
“Age assurance is simply a gateway to the bigger prize of building the digital world young people deserve.” – 5Rights Foundation, But How Do They Know It’s a Child? Recent advancements in regulation and technology have transformed the ways we now check how old someone is online. Until recently, designing age appropriate services for young people from the ground up didn’t seem possible, with businesses accepting that young people would simply have to face being exposed to online harm. But, thanks to intelligent age assurance technology, we now have valuable and powerful tools that can help platforms start