Matt Prendergast Profile Picture

Matt Prendergast

Matt is the Product Marketing Director at Yoti and has helped raise the brand, message and ethics of Yoti. Matt strongly believes in the mission of Yoti where AI can be deployed responsibly to protect people and children from online harms and prevent fraud and scams.

Yoti Digital Identity Report 2 – Why your business needs Digital ID

Our second Digital ID report focuses on the value of Digital ID to businesses. This year is shaping up to be a transformational one in terms of how people verify their identity, with Digital ID at the core of how technology can improve the verification process, user experience and reduce fraud. We address how to introduce Digital ID into your onboarding processes as well as the future of Digital ID wallets. Download our report below. Our first Digital ID report can be found here. Download

1 min read

Deepfake attacks: Rising fraud trends and our experience in preventing them

In 2024, we witnessed a significant increase in the number of deepfake attacks, or injection attacks during age and identity verification checks. The percentage of attacks increased from 1.6% to 3.9%. In absolute terms, this is a significant rise in the total number of attacks we have detected as we significantly expanded our services in 2024. We now perform over 5 million checks per week across all our services. With the introduction of various regulations globally, companies have been obliged to implement more robust age or identity checks for their users.  We have seen injection attacks across identity verification

2 min read

Defining age verification and age assurance

Age is becoming an increasingly important focus for governments globally, with legislation being enacted across multiple states and countries. Our latest report looks at: The difference between age verification and age estimation Why self declaration is not age assurance The importance of balancing proportionality and privacy Download

1 min read
Yoti has been named by The Sunday Times as one of the UK's fastest growing tech companies

The Sunday Times 100 Tech – Yoti named as one of the UK’s fastest growing tech companies

17th January 2025, London, UK – Yoti, a leader in digital identity and age assurance, has been named in the Sunday Times 100 Tech, a ranking of Britain’s fastest-growing private technology companies. This achievement reflects Yoti’s impressive 170% Compound Annual Revenue Growth (CAGR) over the three years to March 2024, securing its position at number 13 on the list. Robin Tombs, CEO at Yoti said: “We’re delighted to be recognised as one of the UK’s fastest growing private technology companies. Since 2014, Yoti’s innovative technology is transforming how people prove their age and identity. Our technology is supporting millions

2 min read

Discussion paper: Where in the tech stack should age assurance sit and how should it be done?

This discussion paper discusses where in the tech stack should age assurance checks occur? Should they be on device on a software as a service (SAAS) basis, at operating system level, or at more than one level in the tech stack? Yoti’s view, weighing the factors discussed in this paper, is that the optimal placement of age assurance within the tech stack and consumer journey depends on balancing customer convenience, privacy and operational feasibility. DOWNLOAD

1 min read

Digital IDs soon to be accepted as proof of age for buying alcohol

It’s the news we’ve been waiting for. People will soon be able to use digital IDs to prove their age when buying alcohol. The Government has shared an update, confirming the change will come in next year.  Digital IDs will give people an easier, safer and more secure way to prove their age when buying alcohol in high street pubs, supermarkets, convenience stores, nightclubs, pubs and bars. This is a significant step forward and demonstrates the growing importance and demand for reusable Digital IDs.  In the UK, over five million people have already downloaded our Digital ID apps. These

4 min read