Amba Karsondas Profile Picture

Amba Karsondas

Amba is responsible for all things Social Purpose at Yoti, ensuring that Yoti effectively balances profit with purpose and continually upholds its ethical and moral commitments.

An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, March 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about the UK’s new identity verification requirements for online knife sales and parental vouching for age assurance.   Stricter identity checks for online knife sales The UK Government has published the National Police Chief Council’s (NPCC) review of online knife sales. There is much to digest over 81 pages, but one clear recommendation, repeated often in the ‘Clayman Report’, is that the online buyer should

5 min read
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Discover Yoti’s B Corp Impact Report

We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet.   Highlights include: Improving the accessibility requirements of

2 min read
Image of a woman using her smartphone to verify her identity with a driving licence. Small illustrations around her represent security, speed, seamlessness and accuracy.

Myth-busting identity verification

Identity verification is the process of confirming that a person is who they say they are. It typically involves validating an individual’s personal information, such as a name or date of birth, against identity documents or other official records and databases. Verifying a person’s identity is crucial for safe and trusted transactions. It helps you to protect your business from fraud, prevent deepfake attacks and comply with regulations.   Addressing misconceptions about identity verification There’s lots of conflicting information out there about how you can verify your customers’ identities. We’re here to dispel some commonly-held myths about identity verification.

7 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, February 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about the future of digital IDs in the UK, his hopes for our Digital ID network and thresholds for facial age estimation.   Visions for digital IDs in the UK Tony Blair recently stated in The Times that high adoption of reusable digital ID in the UK is inevitable. But that’s only half of the digital ID story. He says, “Digital ID is a personal

9 min read
An image of a woman who is looking at her driving licence. The accompanying text next to the image reads “Tobacco and Vapes Bill - United Kingdom”.

Understanding age assurance in the UK’s Tobacco and Vapes Bill

In a significant move towards tightening regulations on tobacco and vaping products, the UK has introduced the Tobacco and Vapes Bill. Originally introduced by the previous Conservative government, the Bill has now been reintroduced by the new Labour government, signalling bipartisan support. The Bill aims to create a “smoke-free generation” by gradually raising the age of sale for tobacco and vaping products every year until they are completely phased out across the UK.   What is the main aim of the Tobacco and Vapes Bill? The Tobacco and Vapes Bill seeks to tighten the regulatory framework around tobacco and

7 min read
An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, January 2025".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin talks about the UK’s plan to introduce government-issued digital IDs, his predictions for the UK’s digital ID market, tackling the problem of deepfake porn and online age verification for knife sales.   Initial thoughts about the UK’s rollout of government-issued digital IDs Game-changing news from the UK Government clearly shows that it’s very serious about a digital Britain and reusable digital ID. The positive ramifications for

8 min read