Yoti blog
Stories and insights from the world of digital identity
How facial biometric verification protects your customers from identity fraud
Back in the day, identity theft mostly involved fraudsters stealing personal information, such as credit card details, to commit fraud or impersonate others in person. It was a pretty straightforward game of cat and mouse between fraudsters and a business, typically carried out face-to-face. As the world has become more digitised, identity fraud has evolved to meet this digital world. One powerful solution in our arsenal against identity fraud is biometric verification. Let’s dive into what it is, how it works, and why it’s crucial for keeping your customers and online community safe. What is identity fraud? Identity fraud
Articles
Jul 11, 2024
Understanding Australia's Digital ID Acts
Australia’s Digital ID Acts mark a significant milestone for Digital ID use across the world. Having just received Royal Assent, the Acts aim to provide people with a secure, convenient way to prove their identity online. Here’s some of the key information you need to know. What are Australia’s new Digital ID Acts? Australia’s Digital ID Acts are made up of two different (but similarly named) pieces of legislation. These are the Digital ID Act 2024 and the Digital ID (Transitional and Consequential Provisions) Act 2024. Together, they are known simply as “the Digital ID Acts”. Why
Articles
Jun 30, 2024
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. There’s been a lot about facial age estimation this month, with Robin talking about its use by Meta in Australia as well as our facial age estimation demo site. He also chats about Yoti’s NIST assessment and how Digital IDs can be used to combat fraud. Meta introduces facial age estimation in Australia We’re delighted Meta is rolling out Yoti’s facial age estimation on Facebook, starting in Australia.
Press releases
Jun 25, 2024
Digital IDs from Yoti, Post Office and Lloyds Bank are accredited by PASS for proof of age
London, UK – 25th June – The three Digital ID Connect apps – Yoti ID, Post Office EasyID and Lloyds Bank Smart ID – are now accredited by the UK’s national Proof of Age Standards Scheme (PASS). This gives UK businesses selling age-restricted goods and services more trust in Digital IDs, having confidence they are genuine and that customers have been verified to a high standard. Each of the Digital ID apps includes the approved PASS hologram. Yoti ID, Post Office EasyID and Lloyds Bank Smart ID are now recognised by the UK government for both proof of identity
Articles
Jun 24, 2024
Meet the Guardians: Dr. Sindhu Joseph
At Yoti, our Guardian Council helps us to navigate the complex world of identity. They are an independent board of advisors who act as a moral sounding board for the company. We’ve had a chat with our newest Guardian, Dr. Sindhu Joseph, to find out more about why she chose to be part of Yoti’s Guardian Council. 1) Why did you decide to join Yoti’s Guardian Council? When Yoti reached out to me to join the Guardian Council, I was fascinated by the company’s vision and what Yoti is trying to achieve, particularly from a company-building perspective. Today,
Why do Yoti facial age estimation results published by NIST differ to those reported by Yoti in its white papers
In September 2023, we submitted our facial age estimation model to the US National Institute of Standards and Technology (NIST), as part of a public testing process. This is the first time since 2014 that NIST has evaluated facial age estimation algorithms. NIST age estimation reports are likely to become a globally trusted performance guide for vendor models. NIST assessed vendor Facial Age Estimation models using 4 data test sets at certain image sizes: NIST provides some example images: NIST note in their report that age estimation accuracy “will depend on
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Get up to speed on what kind of company we are
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age
Articles
Mar 20, 2024
Say hello to our 2024 B Corp Impact Report
We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the