Yoti blog
Stories and insights from the world of digital identity
Articles
Nov 30, 2022
Robin Tombs Named Amongst the Startup Elite in the Top 100 Startups, Businesses, and Entrepreneurs in 2022
November 30, 2022, LONDON, United Kingdom – We are delighted to announce that Robin Tombs, CEO of Yoti, has been awarded fifth place in the Top 100 Startups, Businesses, and Entrepreneurs in 2022 by TechRound, the UK’s fastest growing startup and tech news site. The competition followed a round of judging from an expert panel: James Mercer (tayp), Stephanie Affleck (Little Fashion House), Alex Buttle (Motorway), Jeffrey Faustin (Jenson Funding Partners), and Sabrina Chevannes (Complex Creative). The judges said: “With just over 3,000 applications this year, we were all blown away by the quality of entries including startups that operate in multiple countries
Articles
Nov 28, 2022
How Yoti can help you provide age appropriate experiences online
Online service providers are increasingly being called upon to provide age appropriate experiences online for their younger users. To do so effectively, service providers need to know the age of their users to make sure they’re providing the right experiences. Why are age appropriate experiences important? The ICO’s Children’s Code, originating in the UK, is driving a global movement to ensure children are able to enjoy online interaction ‘age appropriately’. A growing number of countries around the world are already reviewing legislation for a range of age restricted goods and services, particularly age assurance for online services.
Press releases
Nov 24, 2022
THG Ingenuity partners with Yoti for digital age verification solutions
London, UK – 18th November 2022 – Yoti, the digital identity company, has today announced its partnership with THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers (“DTC”) globally. Yoti will provide age verification solutions on the THG Ingenuity platform. This will allow THG clients to strengthen age checks and protect underage customers from buying age-restricted products. Yoti’s age verification solutions include facial age estimation technology, a digital identity app and ID document verification. THG Ingenuity clients can choose which solution complements their business, and ensure they meet regulatory and local market requirements for selling age-restricted goods
Articles
Nov 17, 2022
Life without a Digital ID
We use our phones for more than just a phone call. They’re our wallet, radio, encyclopaedia, and personal cinema. If we can do almost everything with our phones, why not use them as our ID? A Digital ID is your ID on your phone and your data in your hands, replacing your physical documents, and giving you a smarter way to show your ID. Once you’ve created it, you’ll be ready to prove your age, protect your passwords and connect with confidence online. With the popularity of Digital IDs continuing to grow and being accepted in more places, it becomes
Press releases
Nov 15, 2022
Yoti and Post Office certified for additional DIAFT identity profiles for DBS basic, standard and enhanced
Yoti and Post Office have been certified for additional identity profiles under the UK Digital Identity & Attributes Trust Framework (DIAFT) for digital ID verification for the Digital Barring Service (DBS) scheme. These new routes give candidates more choice and flexibility in the documents they can use to complete ID verification as part of a DBS check. This functionality will be live in the Yoti Identity Verification service at the end of November and is made possible thanks to a longstanding partnership with data insight specialist and Attribute Service Provider (ASP) Synectics Solutions. Chris Lewis, Head of Solutions at Synectic
Case studies
Nov 11, 2022
How one of the world’s biggest cinemas is modernising age checks with Digital ID
“The issue of proving age is getting increasingly challenging. The introduction of digital ID is a trusted and robust way of checking ID and will support our staff, who are often on the frontline of any resulting customer frustration.” Kelly Drew Operations Director, Cineworld Cineworld is a leading UK multiplex cinema chain. We helped them: Give their customers a free, reusable Digital ID they can use to prove their age to see any film. Reduce aggression towards staff. Protect the privacy of their customers with a proof of age card that just says if they’re over
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti’s B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with