Yoti blog
Stories and insights from the world of digital identity
Articles
Oct 13, 2021
How to strike a balance between fraud prevention and seamless customer onboarding
Our Identity Verification solution makes onboarding as hassle-free as possible for your users. Digital identity verification has become a crucial part of onboarding customers, with businesses needing to check that they are genuine, protect customers’ data and mitigate fraud. Having identity verification embedded into your online customer journey ensures you have identified and verified your customers’ identities. Even so, it can be challenging to establish a balance. Finding the best way to streamline the customer’s digital experience while complying with know your customer (KYC), anti-money laundering (AML) industry requirements isn’t easy. Businesses are often forced
Articles
Oct 06, 2021
Online age verification: a new era
For years, businesses delivering age-restricted services online have gotten away with hiding behind a tick box. But it seems that governments are waking up to the dangers caused by exposing minors to age-restricted content. New legislation is starting to enforce more stringent online age verification for social media , dating, gaming and adult content sites. But what does this mean for the operators of those sites? How do they verify a user’s age without adding friction to their carefully crafted user experience? In a world where 40% of users are said to abandon a website if it
Articles
Oct 05, 2021
Big first steps for Post Office EasyID and Yoti creating the UK’s trusted identity network
It’s only been a month or so since the Post Office EasyID joined the Yoti ID app here in the UK and we’re delighted to share the progress we’ve made on our mission to build the UK’s trusted identity network. Over 85,000 people downloaded the Yoti or EasyID app to join our UK network in September alone, a positive indicator that many people want to take control of their data and protect their privacy with a safer way to prove who they are. Together we make it easier and safer for people to prove their identity
Articles
Sep 22, 2021
Introducing the Post Office PASS card: the affordable way to prove your age
People need cheaper, safer ways to prove who they are. Shockingly, 93 per cent of 16-34-year-olds take their important ID documents out with them every day, with only a minority keeping them safe and sound at home. It’s not convenient or safe to carry your passport or driving licence every day just to prove your age, so why do they do it? Well, it’s because they often need to prove their age to do everyday tasks, like buying an energy drink or going to the cinema. With that comes a greater risk of damaged, lost or
Press releases
Sep 10, 2021
Swarm Markets leverages Yoti and partner apps to provide gateway to regulated DeFi
Swarm Markets, which operates the world’s first regulated decentralised trading exchange (DEX), today announces it will make crypto vouchers available to purchase for all verified users of the Yoti, digital ID, app, consequently providing a gateway to secure and regulated decentralised finance (DeFi). DeFi uses blockchain technology to transfer value using smart code instead of relying on intermediaries typical to traditional markets. People will be able to purchase the vouchers from the Swarm Markets platform next week having used Yoti and its partner’s free app, Post Office EasyID to verify their identity. People can use their bank account, Visa or
Articles
Aug 24, 2021
Swotties uses Yoti digital ID to verify the identity of online tutors
Yoti has partnered with Swotties to make sure that children can access safe and secure online tutoring. Swotties: connecting families with inspiring university students Swotties is an online tutoring platform on a mission to provide more affordable and accessible tutoring services for families in the UK. They connect children and parents with university students who can offer expert help in their chosen subject. They also run a give-back scheme where, for every 20 lessons booked by one household, they donate a lesson to an underprivileged child. Providing 1-2-1 online learning sessions is part of Swotties
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Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age
Articles
Mar 20, 2024
Say hello to our 2024 B Corp Impact Report
We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the