Yoti blog
Stories and insights from the world of digital identity
Articles
Jan 18, 2024
Addressing social challenges: How identity verification can help solve everyday problems
At Yoti, we consider our social purpose alongside everything we do. Through every step of the design process, we think about the everyday challenges that our solutions can solve. This series looks at how our products can benefit individual users and wider society. This article focuses on how identity verification could help with some common issues. Why do we need to verify our identity online? As technology evolves, more services are moving online. Companies need to ensure that the right people can access the right services for them. This has resulted in a growing need for people to prove
Press releases
Jan 12, 2024
CreditLadder teams up with Digital ID Connect to offer Rent Reporting to their users
12th January 2024, London, UK – CreditLadder, the UK’s first and largest rent reporting platform, is working with Digital ID Connect, the UK’s largest digital identity app network. This will allow Digital ID app users to seamlessly report their rental payments into the four main credit reference agencies. Just under 40% of people in England rent, and this increases to over 50% in London*. To help bring financial fairness to these tenants, CreditLadder has now reported over £1 billion in rent payments – this means these payments now appear on credit files therefore allowing lenders to see that on-time rent
Case studies
Jan 10, 2024
How Lockwood Publishing increased player protection using Yoti's facial age estimation technology
“I hadn’t taken age estimation seriously until I saw how accurate it is with Yoti’s technology. It’s an accurate, fun and interactive solution, which adds value to the gaming experience. The more steps you add in a player’s way, the higher the chance they’ll drop off, but age estimation adds to the overall game experience.” Claire Panter Director of Player Support Lockwood Publishing is an independent UK company that specialises in building virtual worlds for console and mobile platforms. We helped them: Give assurance to players that they were interacting with other adults. Ensure players were the right
Articles
Jan 09, 2024
Inside the unique role of Yoti's Super Recognisers
A Super Recogniser is a person with an innate ability to recognise faces. Only 1-2% of the global population who take the tests are classed as Super Recognisers. At Yoti, our Super Recognisers match faces 1:1. This means they can compare the photo on an identity document with a selfie and determine if it’s the same person. We do this if our automated check does not conclude this with high confidence, to help with trickier account creations, or when businesses want increased confidence about a person’s identity. Our highly skilled team of Super Recognisers also complete visual document verification checks
Articles
Jan 08, 2024
What’s in store for 2024
As we get our heads back into work after the festive break, our team has shared their predictions for 2024. The threat from deepfakes will accelerate In 2023, the threat of AI generated deepfakes continued to make the headlines. Some celebrities and well-known public figures found a fake advert of them promoting special offers or investments. News stories reported scammers using AI to mimic the voice of a loved one or to pretend to be someone from their bank. And technology was used to create AI-generated child sexual abuse images. With over 70 countries hosting general elections in 2024,
Press releases
Dec 22, 2023
Digital identity company Yoti receives £12.5 million funding from HSBC
This is part of a wider funding round; with Yoti raising £20 million in total 22nd December 2023, London, UK – Digital identity company Yoti has received £12.5 million debt funding from HSBC, and a further £7.5 million convertible debt funding from existing shareholders. The £20 million funding will support the continued growth of the company through to achieving profitability and beyond. This funding round follows the £10 million Lloyds Banking Group invested in Yoti earlier this year. Yoti’s total funding to date now exceeds £166 million; the majority provided by its founders and angel investors since it was
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Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age