Yoti blog
Stories and insights from the world of digital identity
Press releases
May 30, 2024
Yoti facial age estimation evaluated in the NIST Face Analysis Technology Evaluation program
Yoti proven to be the most accurate facial age estimation algorithm for those aged 13-16, a key age group for online age regulations and child safety 30th May 2024, London, UK – Digital identity company Yoti has had its facial age estimation technology independently evaluated by the National Institute of Standards and Technology (NIST), a US agency who provide standards and certification for businesses. The standards and measurements set by NIST are used as a benchmark for technological innovations globally. NIST evaluated Yoti’s facial age estimation as part of their Face Analysis Technology Evaluation (FATE) program. NIST has
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 20, 2024
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin gives a summary of recent age verification events, the growing threat of AI voice cloning scams and how Digital IDs can protect you from online scams. Summary of age verification events The last few months have been a really busy time in the age verification world. Here’s a snapshot of some of the key events from the last 10 weeks: 11 March – the US
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age
Articles
May 10, 2024
How age assurance builds trust and safety on gaming platforms
There is a growing agreement that more needs to be done to improve online safety. Regulators around the world are introducing new laws to make the digital world safer and ensure young people have an age-appropriate experience online. With legislation such as the Age Appropriate Design Code, the UK’s Online Safety Act, and the EU’s Digital Services Act reshaping the industry, gaming companies are facing a new era of accountability and responsibility. From implementing age assurance measures to ensuring age-appropriate content and experiences, gaming companies must navigate the regulatory landscape while prioritising user safety and privacy. This blog explores some
Articles
May 09, 2024
Protect yourself with peer-to-peer checks
Identity-related fraud is huge. Both in the real world but more so online where it’s easy to hide behind a fake unchecked profile. Most platforms don’t want to add friction into their onboarding journeys in fear that people will migrate to another site. A Which? survey of 1,300 buyers found a whopping 32% had been scammed on second hand marketplaces in the last two years. Whether someone is trying to sell stolen goods, committing romance scams, catfishing, or advertising property rentals that don’t exist, there are a whole host of fraud-related crimes and identity is often at the centre
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Essential reading
Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti’s B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with