Yoti blog
Stories and insights from the world of digital identity
Case studies
Jun 16, 2023
How OnlyFans became the first UK subscription-based platform to protect children and create age-appropriate experiences
“Ensuring our users are over 18 is a priority for OnlyFans and an important element of protecting our community. We work with Yoti because their market leading age assurance technology provides the right balance between accurately assessing users’ ages and respecting their privacy.” Keily Blair Chief Strategy and Operations officer at OnlyFans OnlyFans is the subscription social platform revolutionising Creator and Fan connections. OnlyFans empowers Creators from all genres to own their potential and gives them the opportunity to monetise the lawful content they produce and share. We helped them: Create age-appropriate experiences. Ensure that minors are
Press releases
Jun 05, 2023
Digital ID 'Shared Signals Pilot' launched to tackle evolving fraud risks
The first of-its-kind pilot is set to prove the feasibility of real-time fraud intelligence sharing between Identity Service Providers (IDSPs), the outcome of which could have major implications for fraud prevention, and help boost mainstream Digital Identity adoption. Stoke-on-Trent, 05 June, 2023 — Data insight specialist, Synectics Solutions, has announced that it has joined forces with leading IDSPs Mitek and Yoti on ‘Project Shield’. This ground-breaking proof of concept (POC) initiative aims to show how IDSPs can efficiently and securely share data connected to compromised credentials, accounts, and identities, via a shared signals co-ordination platform. In so doing,
Articles
May 23, 2023
Announcing our Digital Identity Toolkit
A few years ago, we realised that for those not within the field, the world of digital identity is a bit of an enigma. Then we realised that we’re in as good a position as any to do something about that. So we went about researching, collaborating and creating something that we hope will help: our Digital Identity Toolkit. What is the Digital Identity Toolkit? This Toolkit is a collection of everything you need to know about digital identity. We’ve covered topics from identity basics to examples of how digital identity is used in the real world. Though digital
Case studies
May 19, 2023
How Modak are creating one of the safest spots in town for teens
“I am pleased to say that implementing age verification software through Yoti has been a great enabler for our growth. It has enhanced our customer experience by streamlining the process of verifying age, reducing manual errors, and minimising the risk of fraudulent activity. Our customers appreciate the added layer of security and convenience, and it has resulted in increased customer trust and loyalty.” Madhu Yalamarthi Modak CEO Modak is a US startup based in California that’s empowering teens by offering them a Visa-secured credit card and a checking account. We helped them: Ensure their own customers were being honest
Articles
May 18, 2023
Doing things the Yoti way: our commitments
We’re on a mission to become the world’s trusted identity platform. Building trust means not only ensuring our technology is robust and secure, but doing the right thing as a company. It’s easy enough to measure success against our own standards. But we know that to truly make a difference, we need to go further than that and look externally too. One way that we do this is through publicly committing to uphold frameworks and standards created by completely independent, third-party organisations. This third and final part of our Governance series contains a snapshot of just some of the commitments
Press releases
Apr 27, 2023
Yoti and SuperAwesome announce partnership to improve online safety and enhance parental consent
Digital identity company Yoti has today announced a partnership with SuperAwesome, an Epic Games company that provides tools for safer, responsible digital engagement with younger audiences. The two companies are integrating Yoti’s facial age estimation into SuperAwesome’s Kids Web Services (KWS) parent verification tool. KWS enables developers to verify the identity of parents or guardians when granting their children permission to use features that collect personal information. This process, known as Verifiable Parental Consent (VPC), is needed to confirm that the parent giving permission is, in fact, an adult and ensure compliance with privacy laws. VPC is typically done by
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Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age
Articles
Mar 20, 2024
Say hello to our 2024 B Corp Impact Report
We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the