Yoti blog
Stories and insights from the world of digital identity
Articles
Oct 10, 2023
Exploring bias in credit card-based age verification
We publish the accuracy rates of our facial age estimation technology, split by gender, age and skin tone. By being open and transparent, we hope to give businesses and users confidence in the technology. We also hope this helps regulators to fairly review facial age estimation as an effective age assurance method. However whilst evaluating facial age estimation, some stakeholders and regulators overlook the drawbacks and bias shown in other age assurance approaches. Bias and limitations of using credit cards for age verification One age check method approved in many countries is asking adults to use a credit card
Press releases
Oct 02, 2023
Yoti releases a new Digital ID app with Lloyds Bank
This follows the £10 million Lloyds Banking Group invested in Yoti to support the development of a new, reusable digital identity proposition London, UK, 2nd October 2023: Yoti has released a new Digital ID app with Lloyds Bank – Lloyds Bank Smart ID. The app gives people a more private, secure and convenient way to prove their age or identity from their phone. This follows the £10 million investment Lloyds Banking Group made in Yoti earlier this year. The investment supported the development of a new, reusable digital identity app to help combat the growing risks of identity fraud,
Articles
Sep 27, 2023
From physical to digital: how we transform your ID
There can be hidden beauty in things taking on new forms. A caterpillar becoming a butterfly, water turning into wine, a physical ID transforming into a Digital ID. If you’ve ever wondered how we do it, wonder no more. As we continue to shape the future of digital identity, we’ll continue sharing our methods with you. After all, the Digital ID app is created for you, so it’s only right we let you in on the magic. What is a Digital ID? A Digital ID is your ID on your phone and your data in your hands. It gives
Articles
Sep 20, 2023
Prioritising privacy and security: Yoti's commitment to meeting ISO standards
We’re committed to protecting the privacy and security of our users. That’s why we’re thrilled to announce that we have recently been certified to meet ISO 9001 and ISO 27701 standards. This is a huge achievement for us as it confirms that our quality management system and data protection policies and procedures meet international standards. These sit alongside ISO 27001 which we’ve met since 2015. What are ISO standards? The International Standards Organisation (ISO) is an independent body made up of industry experts from around the world. They’ve created a series of standards which cover almost all aspects of
Articles
Sep 14, 2023
Age assurance: What makes for the maturity of a technology or an industry?
Last week, the Australian government decided against the eSafety Commissioner’s recommendation of a pilot before requiring adult sites to verify the ages of visitors. They said this was due to concerns about the privacy of people’s data and the maturity of age assurance technology. So what exactly would constitute a mature technology? Is it something comparable to NASA’s Technology Readiness level? This suggests the technology needs to have gone through a thorough process of research and prototyping, before testing in a live environment and then ultimately rolling it out. If that’s the case, we can say that Yoti and other
Articles
Sep 12, 2023
Understanding age assurance in the Online Safety Act
The Online Safety Act 2023 is a piece of UK legislation that aims to protect children and adults online. It covers a wide range of issues including minimising the risk of children seeing harmful and age-inappropriate content, removing illegal content like child sexual abuse material (CSAM), criminalising fraudulent and scam ads, and introducing age verification for certain online services. This blog looks at some of the age requirements in the Online Safety Act and what this means for tech companies, adult sites, gaming companies, social media platforms and dating sites. What is the purpose of the Online Safety Act 2023?
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Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age
Articles
Mar 20, 2024
Say hello to our 2024 B Corp Impact Report
We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the