Amba Karsondas Profile Picture

Amba Karsondas

Amba is responsible for all things Social Purpose at Yoti, ensuring that Yoti effectively balances profit with purpose and continually upholds its ethical and moral commitments.

Infographic displaying the stages of doing effective age verification with ID documents. Namely, Document authenticity check (low assurance) + Proof of ownership (medium assurance) + Liveness check (high assurance).

Effective Age Verification: Going beyond reading a date of birth on an ID

Regulators around the world are recognising that more needs to be done to protect children from harmful content online. From the Age Appropriate Design Code and the Digital Services Act to the Online Safety Act and California Age Appropriate Design Code, businesses are being required to have age-appropriate controls in place. But to do this, they need to know the age of those accessing their services. After all, if they don’t know someone’s age, they can’t protect them. This raises some important questions. How should companies verify the ages of their users? How can they ensure age verification is

6 min read
A decorative image containing various illustrations that show the different aspects of B Corp certification.

We're officially recertified as a B Corp!

What’s a B Corp? B Corporations (or B Corps) are leaders in the global movement for an inclusive, equitable, and regenerative economy. The ‘B’ in B Corp stands for ‘benefit’. As such, B Corps must continually seek out ways to benefit all people, communities and the planet.  B Corps work to transform the way that business is done. Instead of focusing solely on making money, B Corps look to balance profit with purpose.   When did it all begin? Our journey to becoming a B Corp started back when our business was formed in 2014. We achieved B Corp

6 min read
Front covers for three of the sections of the Yoti digital identity toolkit

Announcing our Digital Identity Toolkit

A few years ago, we realised that for those not within the field, the world of digital identity is a bit of an enigma. Then we realised that we’re in as good a position as any to do something about that. So we went about researching, collaborating and creating something that we hope will help: our Digital Identity Toolkit.   What is the Digital Identity Toolkit? This Toolkit is a collection of everything you need to know about digital identity. We’ve covered topics from identity basics to examples of how digital identity is used in the real world. Though digital

3 min read
Hand shake graphic with text: Governance series 3: Our commitments

Doing things the Yoti way: our commitments

We’re on a mission to become the world’s trusted identity platform. Building trust means not only ensuring our technology is robust and secure, but doing the right thing as a company. It’s easy enough to measure success against our own standards. But we know that to truly make a difference, we need to go further than that and look externally too. One way that we do this is through publicly committing to uphold frameworks and standards created by completely independent, third-party organisations. This third and final part of our Governance series contains a snapshot of just some of the commitments

5 min read
Graphic of people with the text: Governance series 2: Our Guardian Council and Ethics & Trust Committee

Doing things the Yoti way: our Guardian Council and Ethics & Trust Committee

This is the second article in our three-part series looking at how our governance processes guide us in doing business the right way. This one focuses on our Guardian Council and our Ethics & Trust Committee.   Our Guardian Council Our Guardian Council is formed of an independent board of advisors. Yoti Guardians bring expertise from careers in sectors such as human rights, data privacy and last mile tech. Their role is to advise and guide us as we navigate the complex world of identity, digital or otherwise. Guardians have no financial stake in the company but are instead wholeheartedly

4 min read
Graphics illustrating Yoti's ethical principles with the text: Governance series 1: Our ethical principles

Doing things the Yoti way: our ethical principles

As we made our way through our most recent B Corp certification process, we found that out of the five main assessment areas, we were particularly strong in the Governance section. So we thought we’d take a bit of a deep dive into our governance processes to see how we’ve achieved a score that we’re really quite proud of. We’ve created a three-part series explaining the key measures we have in place and the effect that these structures and policies have on our day-to-day activities, which ultimately result in us doing better business. When Yoti was founded, one of the

5 min read