Amba Karsondas Profile Picture

Amba Karsondas

Amba is responsible for all things Social Purpose at Yoti, ensuring that Yoti effectively balances profit with purpose and continually upholds its ethical and moral commitments.

An illustration of a Digital ID app. The accompanying text says "Exploring social purpose: Digital ID".

Addressing social challenges: How a Digital ID can help solve everyday problems

At Yoti, social purpose is at the heart of everything we do. When we create new products, we try to think of the social challenges that our technology could help tackle. In this case, that’s helping people prove who they are, safely and securely. This series explores the potential of our products to meaningfully help individual users and wider society. This article focuses on the everyday problems that Digital IDs can help to solve.   What can you use a Digital ID for? You need an identity, or some way of proving who you are, to access a variety of

7 min read
Image of three ISO certification symbols for ISO 27701, ISO 27001 and ISO 9001.

Prioritising privacy and security: Yoti's commitment to meeting ISO standards

We’re committed to protecting the privacy and security of our users. That’s why we’re thrilled to announce that we have recently been certified to meet ISO 9001 and ISO 27701 standards. This is a huge achievement for us as it confirms that our quality management system and data protection policies and procedures meet international standards. These sit alongside ISO 27001 which we’ve met since 2015.   What are ISO standards? The International Standards Organisation (ISO) is an independent body made up of industry experts from around the world. They’ve created a series of standards which cover almost all aspects

6 min read
An infographic detailing the stages of effective facial age estimation. This is presented as three layers. The first layer is facial age estimation with liveness detection only. The description reads "check the person behind the camera is a 'live' person and not a photo or video." The second layer adds independent testing. The description reads "have a credible third party assess the technology for data compliance, bias and accuracy". The third layer adds injection attack detection. It reads "add robust anti-spoofing technology at the point an image is being taken to detect injection attacks.

Effective facial age estimation: a privacy-preserving approach to age assurance

For platforms to deliver age-appropriate content, they need to know the age of their users. Age estimation technology can provide an inclusive and accessible solution. It’s possible to estimate a person’s age from a number of features, including their voice, face, palm or fingerprints. Some age estimation methods are very accurate. Others collect little or even no personal data. But very few can do both. When done to a high standard, effective facial age estimation can offer a high level of privacy and a high level of assurance.   Age estimation in the real world Consider the following situation: a

8 min read
An image of three illustrations. The first is an ear, the second is an eye and the third is a finger tapping on something. Basically it’s an illustration summing up accessibility and the key things we look for whenever we release a new page or product. Audio, sight/visuals and touch.

Yoti Identity Verification achieves WCAG 2.2 Level AA for accessibility

Our Identity Verification solution has achieved Web Content Accessibility Guidelines (WCAG) 2.2 Level A and Level AA for accessibility. This is a huge milestone for us as one of our founding principles is to ‘make Yoti available to anyone’.   WCAG 2.2 Level A and Level AA WCAG’s framework is used as a benchmark for accessibility regulations around the world. To achieve WCAG 2.2, we had to meet all A and AA criteria. Level A conformance requirements prohibit elements that make the product inaccessible. If products don’t meet Level A criteria, they’re almost impossible for people with disabilities to use.

6 min read
Infographic displaying the stages of doing effective age verification with ID documents. Namely, Document authenticity check (low assurance) + Proof of ownership (medium assurance) + Liveness check (high assurance).

Effective Age Verification: Going beyond reading a date of birth on an ID

Regulators around the world are recognising that more needs to be done to protect children from harmful content online. From the Age Appropriate Design Code and the Digital Services Act to the Online Safety Act and California Age Appropriate Design Code, businesses are being required to have age-appropriate controls in place. But to do this, they need to know the age of those accessing their services. After all, if they don’t know someone’s age, they can’t protect them. This raises some important questions. How should companies verify the ages of their users? How can they ensure age verification is

6 min read
A decorative image containing various illustrations that show the different aspects of B Corp certification.

We're officially recertified as a B Corp!

What’s a B Corp? B Corporations (or B Corps) are leaders in the global movement for an inclusive, equitable, and regenerative economy. The ‘B’ in B Corp stands for ‘benefit’. As such, B Corps must continually seek out ways to benefit all people, communities and the planet.  B Corps work to transform the way that business is done. Instead of focusing solely on making money, B Corps look to balance profit with purpose.   When did it all begin? Our journey to becoming a B Corp started back when our business was formed in 2014. We achieved B Corp

6 min read