Amba Karsondas Profile Picture

Amba Karsondas

Amba is responsible for all things Social Purpose at Yoti, ensuring that Yoti effectively balances profit with purpose and continually upholds its ethical and moral commitments.

Front covers for three of the sections of the Yoti digital identity toolkit

Announcing our Digital Identity Toolkit

A few years ago, we realised that for those not within the field, the world of digital identity is a bit of an enigma. Then we realised that we’re in as good a position as any to do something about that. So we went about researching, collaborating and creating something that we hope will help: our Digital Identity Toolkit.   What is the Digital Identity Toolkit? This Toolkit is a collection of everything you need to know about digital identity. We’ve covered topics from identity basics to examples of how digital identity is used in the real world. Though digital

3 min read
Hand shake graphic with text: Governance series 3: Our commitments

Doing things the Yoti way: our commitments

We’re on a mission to become the world’s trusted identity platform. Building trust means not only ensuring our technology is robust and secure, but doing the right thing as a company. It’s easy enough to measure success against our own standards. But we know that to truly make a difference, we need to go further than that and look externally too. One way that we do this is through publicly committing to uphold frameworks and standards created by completely independent, third-party organisations. This third and final part of our Governance series contains a snapshot of just some of the commitments

5 min read
Graphic of people with the text: Governance series 2: Our Guardian Council and Ethics & Trust Committee

Doing things the Yoti way: our Guardian Council and Ethics & Trust Committee

This is the second article in our three-part series looking at how our governance processes guide us in doing business the right way. This one focuses on our Guardian Council and our Ethics & Trust Committee.   Our Guardian Council Our Guardian Council is formed of an independent board of advisors. Yoti Guardians bring expertise from careers in sectors such as human rights, data privacy and last mile tech. Their role is to advise and guide us as we navigate the complex world of identity, digital or otherwise. Guardians have no financial stake in the company but are instead wholeheartedly

4 min read
Graphics illustrating Yoti's ethical principles with the text: Governance series 1: Our ethical principles

Doing things the Yoti way: our ethical principles

As we made our way through our most recent B Corp certification process, we found that out of the five main assessment areas, we were particularly strong in the Governance section. So we thought we’d take a bit of a deep dive into our governance processes to see how we’ve achieved a score that we’re really quite proud of. We’ve created a three-part series explaining the key measures we have in place and the effect that these structures and policies have on our day-to-day activities, which ultimately result in us doing better business. When Yoti was founded, one of the

5 min read
Illustration of bcorp obligations to do good in various areas of business and social responsibility

Announcing the start of B Corp Month

We’re really proud to be one of the UK’s founding B Corps. Every March, purposeful businesses come together to celebrate B Corp month. It’s a time for B Corps to raise awareness of just how important it is to move away from the outdated “business as usual” approach, and instead demonstrate how business, if done right, can be a force for good.   But what is a B Corp? Certified B Corporations, also known as B Corps, are companies that ameet high standards of social and environmental performance, transparency and accountability. There are now over 6,000 B Corps in 89

6 min read