Articles

An image of Robin with accompanying text that reads "Thoughts from our CEO, Robin Tombs, December 2024".

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin chats about using digital ID for buying alcohol, the safetytech that can prevent intimate image abuse, and privacy-preserving age checks.    Using digital ID to prove age when buying alcohol in pubs, restaurants and shops Ever since launching the Yoti ID app back in November 2016, users have told us they want to prove their age on their phone to buy alcohol at hundreds of thousands

7 min read
A simple image, showing the Yoti logo on the left-hand side and the year "2024" on the right-hand side.

A look back on 2024

It’s been another busy year for the age and identity industry. A raft of new online safety legislation has been introduced around the world, digital IDs gained momentum, and the accuracy of facial age estimation continued to improve. It’s also been a really positive year for Yoti. We were named by Deloitte as one of the UK’s fastest-growing technology companies, recertified as a B Corp, and announced some exciting new product features.  Here’s a look back on what’s been going on over the last 12 months.   Digital IDs gained momentum  It’s been great to see the new Data

11 min read
An image of a young girl who is lying on her bed and using a smartphone.

Yoti announces participation in the Australian Age Assurance Trial

On 28th November 2024, the Australian Government passed the Online Safety Amendment (Social Media Minimum Age) Bill 2024. This legislation will prevent anyone aged under 16 from accessing social media platforms. It aims to protect young users from harmful content and interactions. Set to begin in early 2025, the Age Assurance Technology Trial will test the effectiveness of age assurance technologies – spanning verification, estimation and inference. By testing various methods, the Australian Government hopes to identify robust and scalable solutions to enforce minimum age limits across platforms. Initial insight will be made available from April 2025 with a

7 min read
An image of Dorothy Gordon, who is smiling at the camera. The accompanying text says "Meet the Guardians: Dorothy Gordon".

Meet the Guardians: Dorothy Gordon

At Yoti, our Guardian Council is an independent board of advisors, helping us to navigate the complex world of identity. We spoke with our newest Guardian, Dorothy Gordon, to find out what drew her to our Guardian Council.   1) Why did you decide to join Yoti’s Guardian Council? I found the concept of a Guardian Council really engaging. It’s not often that companies attempt such a thing – inviting people from outside the company to help ensure they’re acting in a trustworthy and transparent way. There are many social enterprises out there that say that they’re doing something

7 min read
Image of a young man looking down at his phone. Surrounding him are three illustrations: a shield representing security, a building representing financial services and a smartphone representing how a Digital ID app can be used for identity verification.

How Digital IDs are streamlining everyday tasks for millions

We’ve recently just hit a huge milestone: our Digital ID apps have had 14 million global downloads. Businesses and individuals are increasingly using Digital IDs. In fact, experts have predicted that the number of digital identity verification checks will surpass 70 billion by the end of 2024. This blog explores how our Digital IDs are making people’s lives easier and more secure.   But first, what is Digital ID? Instead of using a physical document, such as a passport or driving licence, a Digital ID is a way for people to prove who they are on their phone. Creating

10 min read
An image of three smartphones, each displaying what the new Student ID feature looks like in the Post Office EasyID app, the Yoti app and the Lloyds Bank Smart ID app.

Introducing verified Student IDs on your phone

We’re excited to introduce Student IDs – a new feature that allows students to confirm their student status through our Digital ID apps. With nearly three million students in the UK, we’re proud to make student verification simpler for millions. With a verified Student ID, students can quickly and easily prove they are a student, without having to show a physical student card. They display only the key information, such as their photo, university email, and verified student status, directly to businesses. This approach enhances students’ privacy and security while providing businesses with reliable confirmation of student status.   

3 min read