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Yoti

Our approach to tracking and analytics

We set up Yoti to give people a safer way of proving who they are. Instead of giving over your full identity details each time you had to prove one thing about yourself, we built an app that stores your ID as attributes that you can share individually.  With the Yoti app, you can just share the fact that you are over 18, and keep the rest of your information, including your date of birth, private. This approach is called data minimisation and is designed to protect your privacy. We do verify your ID document is

4 min read
We've just hit 10 million yoti app downloads

Welcoming our ten millionth Yoti app download 🚀

We started out in 2014 with a huge, complex task built around a simple mission – to fix the broken identity system and make it simpler and safer for people to prove who they are. This has been our driving force from day one and will continue to shape how we develop our business and products. It’s our purpose. Yoti has grown from a small team with the goal of putting people’s ID on their phone, to a global identity network verifying people and their ID documents from over 195 countries. This is now backed by

2 min read

Developing age estimation technology to tackle grooming online

Last month, Yoti Guardian Gavin Starks chaired our third stakeholder roundtable on the next proposed stage of the development of our age estimation technology.   We brought together fifty five guests from seven countries, including representatives from 5rights, Apps for Good, Be In Touch South Africa, Breck Foundation, Caribou Digital, CyberSafeIreland, Digital Policy Alliance, FSM Germany – Freiwillige Selbstkontrolle Multimedia-Diensteanbieter, GoBubble, IEEE, Interactive Software Federation of Europe, International Committee of the Red Cross, Internet Commission, Internet Watch Foundation, Irish Data Protection Commission, Keele University, KJM German Federal Agency for the Protection of Minors, London School of Economics,

4 min read
safer internet day 2021 logo

Helping to protect kids this Safer Internet Day and beyond

Ahead of the Age Appropriate Design Code, many companies are looking at how to provide age-appropriate services, messaging, content and, crucially for parents, how to deter grooming.  We are working in the ICO Sandbox with partners including child-content moderation SaaS GoBubble (GoBubbleWrap), to further develop our privacy-preserving age estimation technology so that it can accurately estimate the age of children under 13. This vital ICO Sandbox partnership will offer child-centric content moderation with global scalability on a Software as a Service (SaaS) basis. This will include privacy information and accessible parental consent mechanisms, including the option

4 min read

Developing our anonymous age estimation technology

Having spent the last six years building a digital identity platform, we’ve made some impressive advancements in the age checking space. Our free app is a powerful tool that lets anyone convert their government-issued ID document into an encrypted, digital ID. Once verified, users can share age details, such as ‘Over 18’ or ‘Under 18’, without revealing their entire date of birth.   Age checks without an ID document After delivering age verification in this way for a few years, it struck us that in the UK 33% of under 18s and 24% of over 18s do

5 min read

Celebrating International Identity Day 2020

Today marks International Identity Day. It falls on September 16th in recognition of Sustainable Development Goal 16.9 , which commits the international community to providing a means of identity to all by 2030. As we celebrate today, it’s worth reminding ourselves what it means to not be able to prove who you are.  In the developed world, we’re used to providing identification even for routine transactions such as opening a mobile phone account at a local store. We can readily produce a combination of photo ID, proof of bank details and a utility bill to confirm our

3 min read