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How Yoti can help you provide age appropriate experiences online

Online service providers are increasingly being called upon to provide age appropriate experiences online for their younger users. To do so effectively, service providers need to know the age of their users to make sure they’re providing the right experiences.   Why are age appropriate experiences important? The ICO’s Children’s Code, originating in the UK, is driving a global movement to ensure children are able to enjoy online interaction ‘age appropriately’. A growing number of countries around the world are already reviewing legislation for a range of age restricted goods and services, particularly age assurance for online services.

2 min read
Teenage girl in Cinema showing her reusable verified "over 15" age attribute in her Yoti ID without sharing unnecessary personal details such as name or date of birth.

How one of the world’s biggest cinemas is modernising age checks with Digital ID

“The issue of proving age is getting increasingly challenging. The introduction of digital ID is a trusted and robust way of checking ID and will support our staff, who are often on the frontline of any resulting customer frustration.”  Kelly Drew Operations Director, Cineworld Cineworld is a leading UK multiplex cinema chain. We helped them: Give their customers a free, reusable Digital ID they can use to prove their age to see any film. Reduce aggression towards staff. Protect the privacy of their customers with a proof of age card that just says if they’re over 15

1 min read
Woman with laptop doing digital right to work check

Why it's time to embrace digital right to work checks

The last few years gave employers a taste of how onboarding new starters remotely can speed up their hiring. At the start of the pandemic, the Home Office amended the guidance on right to work checks, allowing them to be performed via a video call. The temporary adjustment came after employers couldn’t physically check a candidate’s ID document to prove they could work in the UK. This workaround became incredibly popular, with HR and recruitment teams noticing increased efficiency, people getting into jobs faster and reduced recruitment times.  After heavy lobbying from the recruitment industry and employers, the Home Office

6 min read
Yoti & instagram logo lockup

Helping Instagram provide new ways to verify age

Anyone who tries to edit their date of birth on Instagram from under the age of 18 to 18 or over is asked to verify their age. They can either upload their ID (which is powered by Meta) or use Yoti’s facial age estimation technology. This was first introduced in the US and has since expanded to the UK, Europe, Brazil, India, Mexico, Canada, South Korea, Australia, and Japan. Meta’s approach to age verification In 2019, Instagram began asking people to provide their age when signing up for the platform. Since then, they’ve continued to ask people for their

4 min read

Future plans for Right to Work and Right to Rent guidance

In December 2021, the Home Office announced that from April 6th, there would be changes to the guidance for completing right to work and right to rent checks.  Advice was amended at the start of the pandemic to allow right to work checks to be performed via a video call – following feedback from organisations, this temporary guidance has been extended until September 30th.  The updated Right to Work guidance will come into effect on 6th April, a new scheme under the Department of Culture, Media and Sport Identity and Attributes Trust Framework. The aim is to develop the

2 min read

The different ways to check age

Checking age no longer has to rely on seeing an ID document. In fact, you don’t even need to see a name.  With Yoti Age Verification, businesses can check the age of their users without processing or storing any personal data. Users choose their preferred way to prove their age, from convenient things like a selfie or a mobile number. We work out the age, delete the personal data and share just the result with the business. That way, businesses can be confident they’re delivering age-appropriate services to the right people, whilst protecting their privacy. Here are the different ways

3 min read