Rachael Trotman Profile Picture

Rachael Trotman

Our communications manager for all things press and news.

6 squares showing different users using different age assurance methods

Our Fifth Regulatory Roundtable: exploring age assurance methods

As regulators and companies consider new laws to protect children and give them age-appropriate experiences online, they are faced with the challenge of how to determine someone’s age. We explored this topic at our latest regulatory roundtable; a lively and healthy discussion, chaired by our Guardian Gavin Starks. We discussed different age assurance methods, and the progress and widespread adoption of facial age estimation. We shared key updates on our technology, how facial age estimation can be configured to work with safety buffers, and demonstrated some live use cases. The roundtable also looked at why there needs to be international

3 min read
Preview of first 3 pages of the Yoti Identity fraud report

Yoti Identity Fraud Report

We’re pleased to publish the first edition of our identity fraud report, which explores the fraud trends we’ve seen over the past 24 months. We delve into the tactics fraudsters are using and how these are evolving. We also explain why using technology and a team of verification experts together provides the best defence against fraud.   Key takeaways from the report: It’s challenging to understand the exact figures and the true scale of fraud; businesses can only report on the fraud they know about Fraud is evolving; fraudsters are exploiting different tactics including deepfakes and tampered with documents The

2 min read
a woman looking at her phone

DSIT report on public views of digital identities

Last year, the Department for Science, Innovation and Technology (DSIT) commissioned a public dialogue to seek views from the public on digital identities. They wanted to explore the benefits and concerns associated with digital identity services.  We take a look at some of the key findings and themes from the public dialogue, and what this means for the future of digital identities in the UK.   UK digital identity and attributes trust framework Digital identities give us a way to prove who we are, without needing to use physical documents. They can offer us greater privacy, security and convenience over

8 min read
Thoughts from our CEO Robin Tombs, March 2024

Thoughts from our CEO

In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance.   Digital age verification for alcohol I’m pleased to see the UK Home Office consult on whether age verification technology should be allowed for the sale of alcohol. This is a big step forward and demonstrates the growing importance and demand for digital proof of age. Yoti’s technology can help remove the significant challenges and high levels of abuse faced by retail, bar and security staff when assessing the

4 min read
Woman taking scan of her face with her phone

Yoti releases white paper detailing approach to combating generative AI and deepfakes

1st March 2024, London, UK – Digital identity company Yoti has published its first Generative AI white paper, detailing its approach to combating deepfakes. Yoti has focussed their strategy on early detection, using tools to prevent AI-generated content or attacks at the point of source.  Whilst offering numerous benefits and advancements, generative AI also brings potential threats and challenges, including:  Identity theft and fraud; the technology could be used to create synthetic identities and realistic forged documents Fake content; the creation of highly convincing content, including images, videos and audio recordings. Privacy concerns; the ability to generate realistic images

3 min read
Two people confirming each others identities with a Digital ID

How Digital IDs can protect you from deepfake scams

Deepfakes are a hot topic right now. Taylor Swift recently became the victim of a deepfake scam; firstly an AI generated video of her promoted a fake cookware competition, and then explicit AI images of her went viral online. AI voice cloning technology pretending to be President Joe Biden tried discouraging people from voting in the polls. And celebrities including Piers Morgan, Nigella Lawson and Oprah Winfrey found deepfake adverts of them online endorsing an influencer’s controversial self-help course. But it’s not just celebrities and public figures who are at risk of deepfakes scams. Fraudsters are also using deepfake

4 min read