Age assurance

Preview of the global retail report entitled "Exploring how facial age estimation improves the self checkout experience"

Global retail report: Exploring how facial age estimation improves the self-checkout

Nearly four years ago we integrated our facial age estimation technology into retail self-checkouts. Since then, it has been trialled by retailers in the US and Estonia, with further pilots taking place in Germany, Poland and Czech Republic. And last year UK supermarkets – including Asda, Morrisons, Tesco and Co-op – tested the technology as part of a Home Office regulatory sandbox. The aim of the sandbox was to trial digital age verification for the sale of alcohol under the UK Licensing Act (2003).  Detailed reports from the Home Office and the supermarkets who participated in the sandbox are due

3 min read
People with their estimated ages

On Facial Age Estimation, improvements and updates

We continue to invest in improving the accuracy of our world-leading facial age estimation and we will soon be releasing a new ‘Jan 2023’ model with improved accuracy across all skin tones and gender for those aged 6-70. At Yoti we constantly strive to improve all our services given our commitment to tech for good, and given the growing market importance of these services and increasing regulatory engagement. For example, coming soon we’ll be introducing multiple, concurrent age estimation models, which will help improve accuracy even further, whilst still completing a check within seconds.  We will also continue to update

3 min read
Woman using Yoti's age estimation solution at the self checkout in a supermarket

Yoti digital age verification trialled at supermarkets

Last year, UK supermarkets – including Asda, Morrisons and The Co-op – trialled our digital age verification at self-checkouts in a scheme run by the Home Office. During the trial, shoppers in participating stores could try two new ways to prove their age: Facial age estimation technology: shoppers purchasing alcohol looked at a camera on the self checkout and age estimation technology estimated their age. A privacy-preserving solution, it didn’t require any personal details or ID documents, and all images were instantly deleted once someone received their estimated age. If the system detected they looked younger than the set

4 min read
Child looking at phone

Privacy-preserving facial age estimation

As a parent, one wants young people to thrive and access the best of the online world. But the ease with which very young people can stumble across or access restricted, inappropriate or explicit content concerns me greatly.  In my role as Chief Regulatory and Policy Officer, I engage with regulators, businesses, politicians, charities and parents every day. I hear and read stories of young people who have been negatively impacted by what they have seen and experienced online; and see that whilst for many there are positive experiences, it is the vulnerable who are the hardest hit. It’s time

4 min read
A number of smartphone screens showing how users can engage with each other in social network Yubo

How Yubo became the first major social media platform to age-verify 100% of its users

“Yubo’s rapid, full-scale deployment of sophisticated age-verification technology with Yoti is just the latest evidence of its unwavering commitment to online safety innovation.”  Annie Mullins OBE Yubo Independent Safety Advisor Yubo is a live social discovery app making it easy for Gen Z to expand their social circles and hang out online with new friends from around the world. We helped them: Age-verify all users during the onboarding process. Limit interaction between teens and adults. Detect bots and fake profiles.   Solution: Facial Age Estimation Industry: Social media Read the case study

2 min read
Mother and daughter having fun with laptop at home

How the Safety Tech industry is creating a safer internet

With an ever-growing need to protect people online, we’re proud to be working with the Safety Tech industry. We’ve taken a look at just how this industry is going about such important, sensitive work online.    What is the Safety Tech industry? It provides innovative technology to protect people online, collaborating with organisations in this sector that share a commitment to improving online safety.  Safety Tech providers develop technology and solutions to create safer experiences and combat harmful content, contact or conduct. Whether it’s verifying the age of users, providing parental consent for when children are online, or advising and

4 min read