Age assurance

An image of a woman who is looking at her driving licence. The accompanying text next to the image reads “Tobacco and Vapes Bill - United Kingdom”.

Understanding age assurance in the UK’s Tobacco and Vapes Bill

In a significant move towards tightening regulations on tobacco and vaping products, the UK has introduced the Tobacco and Vapes Bill. Originally introduced by the previous Conservative government, the Bill has now been reintroduced by the new Labour government, signalling bipartisan support. The Bill aims to create a “smoke-free generation” by gradually raising the age of sale for tobacco and vaping products every year until they are completely phased out across the UK.   What is the main aim of the Tobacco and Vapes Bill? The Tobacco and Vapes Bill seeks to tighten the regulatory framework around tobacco and

7 min read
Woman surrounded by green plants using her smartphone

Age Check Certification Scheme evaluation for Yoti Facial Age Estimation

We are pleased to announce Yoti has been re-evaluated by the Age Check Certification Scheme (ACCS) for our facial age estimation (FAE) on our latest September 2024 model. ACCS now report our Mean Absolute Error (MAE) for 18 year olds is just 1.05 years, with a Standard Deviation (SD) of just 1.01 years. ACCS first tested Yoti’s September  2020 model in November 2020, reporting the MAE for 18 year olds to be 1.79, demonstrating our continued effort to improve the performance of our model.   Yoti has been training its FAE model since early 2018 by using data captured mainly

3 min read
An image of a young boy who is wearing a red hoodie and looking down at his mobile phone. The accompanying text next to the image reads “Minors’ access to pornographic content: France”.

French regulator Arcom introduces age checks for online adult content

This month, Arcom, the French regulator responsible for online porn, has announced the date platforms will need to introduce age checks. From 11th January 2025, adult operators and platforms with pornographic content will need to check the age of users, ensuring only adults can access the content. There will be a three month transitional period, where temporary methods like bank card verification can be used as a preliminary age filter, but they must include strong authentication to ensure that the user is the cardholder. After the transitional period ends on 11 April 2025, adult site operators will need to

5 min read
Image of a hand holding a mobile phone which says "sensitive content" on the screen. The accompanying text reads "Online Safety Act - United Kingdom".

Understanding age assurance in the Online Safety Act

The Online Safety Act 2023 is a piece of UK legislation that aims to protect children and adults online. It covers a wide range of issues including minimising the risk of children seeing harmful and age-inappropriate content, removing illegal content like child sexual abuse material (CSAM), criminalising fraudulent and scam ads, and introducing age verification for certain online services. This blog looks at some of the age requirements in the Online Safety Act and what this means for tech companies, adult sites, gaming companies, social media platforms and dating sites.   What is the purpose of the Online Safety

11 min read
A man placing his face in the frame to perform a facial age estimation with Yoti

How accurate is facial age estimation?

“How accurate is it?” is the first question regulators, businesses and users tend to ask about facial age estimation. To date, we have mainly presented the technology’s Mean Absolute Error (MAE) as a proxy for accuracy. It’s an intuitive way to understand how accurate a model is. We can say it’s accurate to 1.3 MAE for those aged between 13 and 17 years or 2.5 MAE for those aged between 6 and 70 years. However, the answer is slightly more complicated. Following the COVID-19 pandemic, many people will be more aware of the terms ‘true positive’ and ‘false negative’

5 min read
An image of man with an 'over 18' facial age estimation credential. Around him are icons representing the gambling, gaming, financial services and retail industries.

How Yoti’s facial age estimation is used across different industries

Checking users’ ages has never been more critical for businesses catering to diverse audiences. However, they’re faced with the challenge of effectively verifying the ages of their users whilst maintaining seamless and user-friendly experiences.  Yoti’s facial age estimation is a secure, privacy-preserving way to do just that. Our technology is used across a variety of industries, both online and in-person. This includes retail, social media, dating, gaming, gambling and financial services. In this blog, we explore how businesses are using facial age estimation to create safer, more positive experiences for their users.   What is facial age estimation? Facial

10 min read