Yoti blog
Stories and insights from the world of digital identity
Press releases
Oct 18, 2021
Yoti approved to commence accreditation as a private digital identity provider under the Australian Government’s Trusted Digital Identity Framework
We have now been approved to commence accreditation as an identity provider under the Australian Government’s Trusted Digital Identity Framework (TDIF). The stringent accreditation process has already begun to validate the Yoti app and embedded ID verification platform under the TDIF accreditation standards. Accreditation will enable us to perform digital identity transactions to relying parties and verify individuals to a high level of trust. Trusted Digital Identity Framework: making space for digital ID As part of Australia’s drive to be a leading digital economy by 2030, the Australian Government Digital Identity System – led by
Articles
Oct 14, 2021
In response to the ICO’s opinion on Age Assurance for the Children’s Code
The Age Appropriate Design Code is a statutory data protection code of practice from the ICO that applies to providers of Information Society Services that are likely to be accessed by children, such as apps, online games, and web and social media sites. The ICO released an Opinion that looks at how age assurance can form part of an appropriate and proportionate approach to reducing or eliminating risks and conforming to the code. This included opinions on age verification and age estimation technologies. We believe that some of the generalisations made about age estimation do not
Articles
Oct 13, 2021
How to strike a balance between fraud prevention and seamless customer onboarding
Our Identity Verification solution makes onboarding as hassle-free as possible for your users. Digital identity verification has become a crucial part of onboarding customers, with businesses needing to check that they are genuine, protect customers’ data and mitigate fraud. Having identity verification embedded into your online customer journey ensures you have identified and verified your customers’ identities. Even so, it can be challenging to establish a balance. Finding the best way to streamline the customer’s digital experience while complying with know your customer (KYC), anti-money laundering (AML) industry requirements isn’t easy. Businesses are often forced
Articles
Oct 06, 2021
Online age verification: a new era
For years, businesses delivering age-restricted services online have gotten away with hiding behind a tick box. But it seems that governments are waking up to the dangers caused by exposing minors to age-restricted content. New legislation is starting to enforce more stringent online age verification for social media , dating, gaming and adult content sites. But what does this mean for the operators of those sites? How do they verify a user’s age without adding friction to their carefully crafted user experience? In a world where 40% of users are said to abandon a website if it
Articles
Oct 05, 2021
Big first steps for Post Office EasyID and Yoti creating the UK’s trusted identity network
It’s only been a month or so since the Post Office EasyID joined the Yoti ID app here in the UK and we’re delighted to share the progress we’ve made on our mission to build the UK’s trusted identity network. Over 85,000 people downloaded the Yoti or EasyID app to join our UK network in September alone, a positive indicator that many people want to take control of their data and protect their privacy with a safer way to prove who they are. Together we make it easier and safer for people to prove their identity
Articles
Sep 22, 2021
Introducing the Post Office PASS card: the affordable way to prove your age
People need cheaper, safer ways to prove who they are. Shockingly, 93 per cent of 16-34-year-olds take their important ID documents out with them every day, with only a minority keeping them safe and sound at home. It’s not convenient or safe to carry your passport or driving licence every day just to prove your age, so why do they do it? Well, it’s because they often need to prove their age to do everyday tasks, like buying an energy drink or going to the cinema. With that comes a greater risk of damaged, lost or
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Get up to speed on what kind of company we are
Articles
Mar 25, 2025
Discover Yoti’s B Corp Impact Report
We’ve reached a full decade of being a B Corp! At Yoti, we believe technology has the power to create a safer, fairer and more trusted world. But as the world of technology evolves, we know we must remain mindful of how we do business. As part of our commitment to balancing profit and purpose, we’re thrilled to announce the release of our new B Corp Impact Report. It highlights our progress and impact in the areas that matter most to our stakeholders, our community and the planet. Highlights include: Improving the accessibility requirements of
Articles
Aug 29, 2024
Protecting your heart and wallet: understanding romance scams
It is said that love makes the world go round. But as genuine daters are looking for love, there’s a growing risk of falling into a scammer’s trap. In this blog we explore the impact of romance fraud, common tactics used by fraudsters and how daters can protect themselves in their search for love. What is romance fraud? Romance fraud occurs when a scammer uses a fake profile and false identity to trick unsuspecting people on dating sites. They usually do this for fraudulent reasons and financial gain. The fraudster will often go to great lengths, convincing
Articles
May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with