Yoti blog
Stories and insights from the world of digital identity
Press releases
Dec 05, 2022
Facebook Dating introduces age verification with Yoti to create age appropriate experiences
Facebook Dating introduces age verification test to help continue preventing teens from accessing the 18+ experience Meta continues to work with Yoti who specialise in privacy-preserving ways to verify age The move follows age verification being introduced on Instagram earlier this year. Of those asked to verify their age, 81% of teens chose Yoti’s facial age estimation technology to complete the age check 5th December 2022, London, UK – Today, Facebook Dating has introduced age verification to verify that only adults are using the service and to help prevent teens from accessing it. This will initially be for
Articles
Dec 03, 2022
Louisiana Age Verification Law: Arriving 2023
A new Louisiana law will allow parents to take legal action against companies that do not have reasonable age verification in place to keep minors out of porn sites and other sites containing harmful material. The law focuses on pornography, citing that “advances in technology, the universal availability of the internet, and limited age verification requirements” have created a public health crisis. The Louisiana Age Verification law will come into effect on 1st January 2023. It’s a significant milestone and demonstrates the important role an increasing number of lawmakers and regulators want age verification to play in keeping children
Articles
Nov 30, 2022
Robin Tombs Named Amongst the Startup Elite in the Top 100 Startups, Businesses, and Entrepreneurs in 2022
November 30, 2022, LONDON, United Kingdom – We are delighted to announce that Robin Tombs, CEO of Yoti, has been awarded fifth place in the Top 100 Startups, Businesses, and Entrepreneurs in 2022 by TechRound, the UK’s fastest growing startup and tech news site. The competition followed a round of judging from an expert panel: James Mercer (tayp), Stephanie Affleck (Little Fashion House), Alex Buttle (Motorway), Jeffrey Faustin (Jenson Funding Partners), and Sabrina Chevannes (Complex Creative). The judges said: “With just over 3,000 applications this year, we were all blown away by the quality of entries including startups that operate in multiple countries
Articles
Nov 28, 2022
How Yoti can help you provide age appropriate experiences online
Online service providers are increasingly being called upon to provide age appropriate experiences online for their younger users. To do so effectively, service providers need to know the age of their users to make sure they’re providing the right experiences. Why are age appropriate experiences important? The ICO’s Children’s Code, originating in the UK, is driving a global movement to ensure children are able to enjoy online interaction ‘age appropriately’. A growing number of countries around the world are already reviewing legislation for a range of age restricted goods and services, particularly age assurance for online services. Specific
Press releases
Nov 24, 2022
THG Ingenuity partners with Yoti for digital age verification solutions
London, UK – 18th November 2022 – Yoti, the digital identity company, has today announced its partnership with THG Ingenuity, THG’s proprietary technology platform specialising in taking brands direct-to-consumers (“DTC”) globally. Yoti will provide age verification solutions on the THG Ingenuity platform. This will allow THG clients to strengthen age checks and protect underage customers from buying age-restricted products. Yoti’s age verification solutions include facial age estimation technology, a digital identity app and ID document verification. THG Ingenuity clients can choose which solution complements their business, and ensure they meet regulatory and local market requirements for selling age-restricted goods
Articles
Nov 17, 2022
Life without a Digital ID
We use our phones for more than just a phone call. They’re our wallet, radio, encyclopaedia, and personal cinema. If we can do almost everything with our phones, why not use them as our ID? A Digital ID is your ID on your phone and your data in your hands, replacing your physical documents, and giving you a smarter way to show your ID. Once you’ve created it, you’ll be ready to prove your age, protect your passwords and connect with confidence online. With the popularity of Digital IDs continuing to grow and being accepted in more places, it becomes
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May 28, 2024
The importance of transparency for facial age estimation
To protect young people online, businesses need to provide age-appropriate experiences for their users. This could apply to online marketplaces, social media networks, content sharing platforms and gaming sites. But to put the correct measures in place, businesses need to know the ages of their customers. It was previously thought that the only way to confidently establish a user’s age was with an identity document, like a passport or driving licence, or checks to third-party databases such as credit reference agencies or mobile network operators. However, regulators are now recognising facial age estimation as an effective alternative. As with
Articles
May 14, 2024
Making age checks inclusive
In today’s world, we can access a range of goods, services and experiences online. As a result, regulations are being passed across the globe to ensure that young people safely navigate the digital world. From the UK’s Online Safety Act to age verification laws in the US, platforms are being required to check the ages of their users. To do this effectively, the age assurance methods offered must be inclusive and accessible to as many people as possible. Why can’t businesses just use ID documents? Most people tend to think of age assurance as checking a person’s age
Articles
Mar 20, 2024
Say hello to our 2024 B Corp Impact Report
We’re delighted to reach our ninth year of being a B Corp. When Yoti was founded 10 years ago, we knew that we wanted to do business the right way. Because that’s the only way we can truly make the digital world safer for everyone. Our founders knew that in this industry, we were going to come up against some complex ethical questions. Working with identity, personal data and biometrics is a delicate matter. And that’s one of the reasons we became a B Corp – to hold us accountable to all our stakeholders including our people, clients, suppliers, the