MyFace AI

A woman holding her mobile devise to her face to scan her biometrics.

How facial biometric verification protects your customers from identity fraud

Back in the day, identity theft mostly involved fraudsters stealing personal information, such as credit card details, to commit fraud or impersonate others in person. It was a pretty straightforward game of cat and mouse between fraudsters and a business, typically carried out face-to-face. As the world has become more digitised, identity fraud has evolved to meet this digital world. One powerful solution in our arsenal against identity fraud is biometric verification. Let’s dive into what it is, how it works, and why it’s crucial for keeping your customers and online community safe. What is identity fraud? Identity fraud

7 min read