MyFace AI

Articles Jul 12, 2024

How facial biometric verification protects your customers from identity fraud

Back in the day, identity theft mostly involved fraudsters stealing personal information, such as credit card details, to commit fraud or impersonate others in person. It was a pretty straightforward game of cat and mouse between scammers and a business, typically carried out face-to-face. As the world has become more digitised, identity fraud has evolved to meet this digital world. One powerful solution in our arsenal against biometric frauds is biometric verification. Let’s dive into what it is, how it works, and why it’s crucial for keeping your customers and online community safe.   What is identity fraud? Identity