Articles
Yoti is the first in the world to meet iBeta’s highest liveness standard for presentation attack detection
Liveness checks are everywhere online. They give the same reassurance as a face-to-face age or identity check: that the person on the other side is real. They sit behind how people open accounts, access services and prove who they are (or how old they are). They also stop bots and bad actors from creating fake accounts, be that on dating sites where people are tricked into relationships with someone who doesn’t exist, or on ticketing sites where bots snap up all the best seats to resell at a profit. Because liveness checks sit right at the front of these
What are liveness checks and why do they matter?
A lot of life happens online now. You can open a bank account from your sofa. Start a new job without meeting anyone in person. Prove your age with a selfie. Interact on gaming platforms. Use a dating site. Rent a flat. Meet people you’ve never seen in real life. But all of these things only work if one thing is true: there’s a real person on the other side of the screen. When that assumption holds, things feel easy. When it doesn’t, people lose money, accounts get taken over, services grind to a halt and trust disappears fast.
We’ve made the Sunday Times 100 Tech (again)
We’ve got some pretty exciting news to share. Yoti has been included for the 2nd year in a row in The Sunday Times 100 Tech list, Britain’s fastest-growing private technology companies, coming in at number 47. The Sunday Times 100 Tech ranks tech businesses by measuring their compound annual growth rate over the past 3 financial years. How do they decide who makes the list? As well as measuring revenue growth, The Times also requires companies to be independent, unquoted and privately owned, with a UK headquarters, owning its own proprietary technology and with revenue in excess of
How we build our AI models
At Yoti, AI is not a general-purpose experiment. Instead, it is a set of purpose-built tools embedded directly into our identity, authentication and age verification products, designed to deliver secure decisions quickly while not collecting or processing unnecessary data. Rather than using large, general-purpose AI systems, we build and deploy small, specialised models that each solve a clearly defined problem. This approach gives our customers stronger security, better privacy outcomes, faster performance and greater confidence in how decisions are made. How do our AI-based checks work? At Yoti, our approach is to use multiple models to perform very
What’s in store for 2026
As we look ahead to 2026, this year feels like a tipping point. Not in a flashy, sci-fi way, but in the quiet, everyday moments where proving who you are gets easier, safer and quicker. For over a decade, we’ve been working towards one goal – building the world’s trusted identity platform. With new legislation coming, growing demand for reusable credentials (this could be your ‘over 18’ status or a verified ID card) and rising expectations for safer online interactions, we think 2026 is the year those efforts will really start to show up in daily life. Here’s what
A look back at 2025
As we close out 2025, we’ve been reflecting on a year that marked a clear shift for the age and identity industry. This was the year digital IDs moved further into everyday use. The year age regulation accelerated globally. The year trust proved to be a true differentiator, and one we’ve worked hard to build and maintain. Behind the scenes for Yoti, it was also a year of significant progress, including reaching profitability and expanding our role in the identity ecosystem. Here’s our look back on the moments and learnings that shaped our 2025. Digital IDs moved closer






