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Yoti

A visual demonstration of all the use cases of digital ID in the world, from ecommerce to travel, finance to social media.

A different kind of company

Yoti isn’t like many companies in the identity space.  We were born from seven core business principles which feed into everything we do. We are held accountable to these principles by the Guardian Council, our independent committee of influential professionals who have expertise spanning human rights, consumer rights, online harms, data responsibility and sustainability. They make sure that we always seek to do the right thing, and that we are transparent about what we are doing and why.  We also have an Internal Ethics and Trust Committee that oversees the development and implementation of our ethical approaches and work

2 min read
Yoti recognised as a Fair Tax Mark organisation

Yoti is proud to be an accredited Fair Tax Mark business

We’re on a mission to become the world’s trusted identity platform and protect society from the growing threat of fraud. While building trust means ensuring our technology is robust and secure, it’s also about doing the right thing as a team of individuals and company. Yoti’s ethical framework and principles shape every area of Yoti, from our development practices right through to our approach to taxes, which is why we’re proud to be an accredited Fair Tax Mark business after passing our annual review. The Fair Tax Mark is an independent certification scheme, which recognises organisations that demonstrate they

3 min read

More women in tech!

A few weeks ago, we were invited to an event for Ada Lovelace Day at the Francis Crick Institute.  The line up was brimming with inspiring female role models and speakers from companies like Made.com, Snapchat and Microsoft. But much more importantly, the room was packed with 200 motivated girls aged 16-18, looking for a springboard into a career in tech. This brilliant event was set up by Workfinder, a startup seeking to revolutionise work experience for young people, regardless of their background, by connecting them with exciting companies through their app. They put us in contact with Anisa and

5 min read

Helping you avoid dating hell with DateID

The dating landscape has changed rapidly. Online dating has given singles a much easier way to expand their dating pool and meet people they may have never encountered in everyday life. But despite the benefits, meeting people online comes with a risk. With the rise of dating apps, there has also been the rise of the catfish – individuals pretending to be someone else online.  According to a report by YouGov, 50 percent of people do not trust the details on dating profiles are true. The number of people affected by online dating scams has reached a worrying high, with

3 min read

Using Yoti to buy Jägermeister

Together with Jägermeister, we’re driving responsible alcohol sales online. Our age verification app allows customers to simply and securely prove their age when using their debit card to buy from the Jägermeister online shop. It also makes it harder for children to bypass the Challenge 25 policy they face in shops, which is notoriously hard for retailers to enforce online. Until now, credit card was the only payment option to buy Jägermeister. It’s now even easier to treat a loved one to the UK’s best-selling speciality spirit.     Improving age verification online It’s too easy for young people

3 min read
Yoti logo on blue background

Yoti raises £8m equity investment at an £82m valuation

At Yoti, we believe there’s tremendous potential to be gained if everyone has access to a digital identity. That’s why over the past few years, we have invested millions into giving people an easier and safer way to prove who they are.  Our latest funding round of £8 million new equity investment will help us continue to grow our consumer network, invest in product development and expand our operations globally. This funding has come from existing private investors, employees and our CEO and Co-founder Robin Tombs. This gives Yoti a post-money equity valuation of £82 million, following two previous investment

3 min read