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Example of EasyID being used on a mobile phone. Screen shows the app's homepage.

Launching Post Office EasyID: a smarter way to prove who you are in store and online

We are delighted to announce the launch of the new Post Office EasyID app. As the name suggests, it’s your ID made easy and puts your valuable personal data on your phone and under your control. It’s free, smarter than your regular ID and lets you conveniently prove your identity in person and online, with just a tap or scan of a QR code.  Following in the footsteps of digital money, we believe it’s time for Digital ID to shine and become your next phone essential. Particularly in the era where services continue to migrate online

6 min read
Romance fraud imagery

Romance fraud: how to tell if you're being scammed with Yoti peer-to-peer checks

In 2020, there were over 270 million online dating users and 2.89 billion users of social media. People have been seeking virtual social and romantic relationships more than ever before, with dating sites seeing huge increases in platform usage following the enforcement of national lockdowns. But if you have ever made one of these accounts, you’ll know just how easy it is to make a profile using a false identity. This practice has given rise to a phenomenon called romance fraud, which UK Finance reported to have cost its victims a total of £18.5 million.

4 min read
Yoti partners with Revoke to help users to reduce their digital footprint

How big is your digital footprint? Tech expert Gus Fraser tells us how he's fixing the personal data crisis

At Yoti, one of our seven ethical principles is to encourage the personal ownership of data, which is why we are thrilled to have spoken with Gus Fraser, CEO of Revoke, about all things data and privacy. Revoke is the company striving to fix the personal data crisis for individuals. In this Q&A, Gus tells us more about how to manage our ‘digital footprint’, and how tools like Revoke can help individuals avoid data breaches and hacks. *** Tell me about Revoke and what data and privacy means to you. Revoke helps people to regain control of

7 min read
Yoti - who we are

Yoti - who we are and what we do

In a world where trust is increasingly important, proving identity and age has become a complex and often intrusive process, leaving people vulnerable to fraud and data misuse. At the same time, businesses face growing challenges in verifying customers securely while complying with regulations and protecting privacy. We founded Yoti in 2014 to give people and businesses secure, privacy-focused age and identity solutions. This began with the Yoti app, a free Digital ID people can use to prove who they are, access services, and connect with confidence.  Over the past 10+ years, we have

2 min read
woman looking at phone

Yoti named in the latest cohort of the FCA’s digital sandbox

We’re delighted to announce that we’ve been accepted into the FCA regulatory sandbox, which is designed to test innovative financial products and services. We believe that the Yoti digital ID app will transform many everyday experiences. It’s great to be able to show how Yoti can make life simpler and safer for financial organisations and their customers. The reusable Yoti digital ID app with enhanced fraud screening capability will help transform the customer experience, access to finance and fraud prevention in the prepaid card market. We’ll be delivering this with two of our valued partners, Synectics Solutions

3 min read

Our approach to tracking and analytics

We set up Yoti to give people a safer way of proving who they are. Instead of giving over your full identity details each time you had to prove one thing about yourself, we built an app that stores your ID as attributes that you can share individually.  With the Yoti app, you can just share the fact that you are over 18, and keep the rest of your information, including your date of birth, private. This approach is called data minimisation and is designed to protect your privacy. We do verify your ID document is

4 min read