Matt Prendergast Profile Picture

Matt Prendergast

Matt is the Product Marketing Director at Yoti and has helped raise the brand, message and ethics of Yoti. Matt strongly believes in the mission of Yoti where AI can be deployed responsibly to protect people and children from online harms and prevent fraud and scams.

Age verification report: defining age verification and age assurance

Age is becoming and increasingly important focus for governments globally, with legislation being enacted across multiple states and countries. This is the first in our series on reports on age verification. Our first report aims to explain the difference between age verification and age assurance, and how levels of assurance and proportionality are important to regulataors and businesses. Download

1 min read

The Sunday Times 100 Tech – Yoti named as one of the UK’s fastest growing tech companies

17th January 2025, London, UK – Yoti, a leader in digital identity and age assurance, has been named in the Sunday Times 100 Tech, a ranking of Britain’s fastest-growing private technology companies. This achievement reflects Yoti’s impressive 170% Compound Annual Revenue Growth (CAGR) over the three years to March 2024, securing its position at number 13 on the list. Robin Tombs, CEO at Yoti said: “We’re delighted to be recognised as one of the UK’s fastest growing private technology companies. Since 2014, Yoti’s innovative technology is transforming how people prove their age and identity. Our technology is supporting millions

2 min read

Discussion paper: Where in the tech stack should age assurance sit and how should it be done?

This discussion paper discusses where in the tech stack should age assurance checks occur? Should they be on device on a software as a service (SAAS) basis, at operating system level, or at more than one level in the tech stack? Yoti’s view, weighing the factors discussed in this paper, is that the optimal placement of age assurance within the tech stack and consumer journey depends on balancing customer convenience, privacy and operational feasibility. DOWNLOAD

1 min read

Digital IDs soon to be accepted as proof of age for buying alcohol

It’s the news we’ve been waiting for. People will soon be able to use digital IDs to prove their age when buying alcohol. The Government has shared an update, confirming the change will come in next year.  Digital IDs will give people an easier, safer and more secure way to prove their age when buying alcohol in high street pubs, supermarkets, convenience stores, nightclubs, pubs and bars. This is a significant step forward and demonstrates the growing importance and demand for reusable Digital IDs.  In the UK, over five million people have already downloaded our Digital ID apps. These

4 min read

Yoti Digital Identity Report 1 - What is Digital ID?

Welcome to the first report of our new series on Digital Identity. This report focuses on ‘what is digital identity’, delving into the different definitions of the term. Digital Identity is becoming an increasingly adopted, implemented and discussed. As such it is important to understand the difference between different definitions. Download our first digital identity report – What is Digital ID? – below. No personal details, ID or data is required. Download

1 min read
Woman surrounded by green plants using her smartphone

Age Check Certification Scheme evaluation for Yoti Facial Age Estimation

We are pleased to announce Yoti has been re-evaluated by the Age Check Certification Scheme (ACCS) for our facial age estimation (FAE) on our latest September 2024 model. ACCS now report our Mean Absolute Error (MAE) for 18 year olds is just 1.05 years, with a Standard Deviation (SD) of just 1.01 years. ACCS first tested Yoti’s September  2020 model in November 2020, reporting the MAE for 18 year olds to be 1.79, demonstrating our continued effort to improve the performance of our model.   Yoti has been training its FAE model since early 2018 by using data captured mainly

3 min read