“Yoti is our key partner for age verification in the UK market. We selected Yoti for their strong reputation in the European market and their demonstrable expertise in the field. Their state-of-the-art digital age verification has not only strengthened our compliance with legal regulations but also added value to our business by enhancing the overall shopping experience. We are deeply committed to not sell age- restricted products to underaged, meaning we always aim for excellence and only partner with those who share our vision.”
Mattias Nording
Head of Age Verification at Haypp
The Haypp Group spearheads the global transformation from smoking to smoke-free alternatives. With origins in Scandinavia, extensive experience from pioneering markets in smoke-free alternatives, and being a leader in the e-commerce sector, Haypp Group is taking on the mission to provide consumers with the best possible products on the market, while operating with the highest standards of integrity and business ethics, in accordance with applicable regulations. With eleven e-commerce brands, the Haypp Group is present in seven countries where we served more than 1,100,000 active consumers in 2024
We helped them:
- Balance robust security and a seamless customer experience
- Ensure minors are protected from purchasing age-restricted products
- Avoid developing complex age verification technology in-house
Solution: Age verification
Industry: eCommerce
