Yoti Cookie Notice
Last updated: April 2024
Contents
1. What is a cookie?
Cookies are small text files that are placed on your computer by websites that you visit. When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. You can choose not to allow certain types of cookies. See below to find out more information about the types of cookies Yoti use and why.
2. Use of cookies by Yoti
Strictly Necessary cookies
These are necessary for the website to function and you cannot switch them off. They are usually to enable login, for security and to remember your privacy preferences. You can set your browser to block or alert you about these cookies, but some parts of the site will then not work. These cookies do not contain any information that can directly identify you.
| Cookie | Name | Duration | Purpose |
| HubSpot | __cf_bm | Expires within 1 day | Used for bot protection. |
| HubSpot | __cfruid | Expires within 1 day | Used to manage and limit incoming traffic and to have better visibility on the origin of a particular request. |
| HubSpot | hs_ab_test | Expires within 1 day | Used only on info.yoti.com to consistently serve visitors the same version of an A/B test page they’ve seen before. It contains the ID of the A/B test page and the ID of the variation that was chosen for the visitor |
| IAB consent cookie | eupubconsent | Expires after 365 days | Used by the IAB Europe Transparency & Consent Framework to store the user’s consent to the data collection purposes. The cookie holds an encrypted consent string that vendors participating in the framework can read and determine the user’s consent. |
| OneTrust cookie preferences |
*OptanonAlertBoxClosed **OptanonConsent |
Expires after 365 days |
*Optanon AlertBox Closed – Used to store the consent preferences users have given for cookie categories. This enables us to prevent cookies in each category from being set in the user’s browser when consent is not given. It contains no information that can identify the site visitor. **OptanonConsent – Used to store the consent preferences users have given for cookie categories. This enables us to prevent cookies in each category from being set in the user’s browser when consent is not given. It contains no information that can directly identify the site visitor. |
Performance cookies
These allow us to count visits and actions so we can measure and improve the performance of our website. They help us to know which pages are the most popular and tell us which ad brought you here. These cookies don’t usually contain any information that could identify you but if you submit your details to us via a web form on yoti.com or info.yoti.com, your user behaviour gets attached to your contact record along with your personal data. If you turn these off, we will not have any information to understand how our website is being used.
| Cookie | Name | Duration | Purpose |
| HubSpot | __hssc | Expires after a few seconds | Used to keep track of sessions to determine if HubSpot should increment the sessions number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session_, and session start timestamp. |
| HubSpot | __hssrc | Expires within 1 day | Used to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session. |
| HubSpot | __hstc | Expires after 390 days | Used for tracking website visitors. It contains the domain, user token (utk), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| HubSpot | _cfuvid | Expires within 1 day | Used to distinguish individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address. |
| Google Analytics | _ga | Expires after 730 days | Used to collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies collect information in a way that does not directly identify anyone, including the number of visitors to the website and blog, where visitors have come to the website from and the pages they visited. |
| Google Analytics | _ga_5HEQJZK7W0 | Expires after 729 days | Used to distinguish unique users by assigning a randomly generated number as a client identifier. It helps collect information such as the number of visitors, traffic sources, and user engagement metrics. |
| Google Analytics | _gat_gat_UAnnnnnnn-nn | Expires within 1 day | Used to limit the frequency of requests made to servers. It is used to throttle the collection of data on high-traffic websites. The cookie does not directly identify anyone. |
| Google Analytics | _gat | Expires within 1 day | Used to limit the frequency of requests made to their servers. It is used to throttle the collection of data on high-traffic websites. The cookie does not store personally identifiable information. |
| Google Analytics | _gid | Expires after 1 day | Used to distinguish unique users by assigning a randomly generated number as a client identifier. It helps collect anonymous information such as the number of visitors, traffic sources, and user engagement metrics. |
| Google Conversion | _gclxxxx | Expires after 90 days | Used to count visits and traffic sources, so we can measure and improve the performance of our site. |
| New Relic | JSESSIONID | Expires within 1 day | Used for monitoring the performance of web and mobile applications. |
Functional cookies
These allow the website to provide more functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you turn them off, then some or all of these services may not work properly.
| Cookie | Name | Duration | Purpose |
| HubSpot | hubspotutk | Expires within 390 days | Used for website analytics and to keep track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor. |
| Vimeo | __cf_bm | Expires within 1 day | Used for bot protection. |
| Vimeo | vuid | Expires after 730 days | Used to collect information about the user’s interactions with Vimeo videos, such as the number of views, duration, and user preferences. It helps track and analyse video usage statistics, optimise video playback, and provide relevant recommendations to users. |
Targeting/Advertising cookies
These are provided by our advertising partners. We use their cookies and site visit pixels for remarketing and to measure and improve the effectiveness of our marketing campaigns. This means that those partners (Google, Facebook, LinkedIn and Instagram) can show our ads to people who have recently visited our websites. Our aim is to retarget businesses who are interested in Yoti solutions, not individuals browsing the site, but we are not able to distinguish between them.
| Cookie | Name | Duration | Purpose |
| HubSpot | __cf_bm | Expires within 1 day | Used for bot protection. |
| _fbp | Expires after 89 days | Used to track and optimise advertising campaigns, and deliver personalised advertisements to users based on their browsing behaviour and interests. The cookie helps measure the effectiveness of Facebook ads. | |
| fr | Expires after one day | Used to track and deliver personalised advertising to users. The cookie collects information about the user’s browsing behaviour and interests, allowing Facebook to show targeted ads based on those preferences. | |
| _GRECAPTCHA | Expires after 180 days | Used by Google reCAPTCHA to verify if a user is a human or a bot when submitting forms on a website. The cookie collects anonymous information. | |
| AnalyticsSyncHistory | Expires after 30 days | Used to store information about the time a sync took place with the lms_analytics cookie. | |
| bcookie | Expires after 731 days | Used to track and identify unique users to prevent unauthorised access to LinkedIn accounts. The cookie collects anonymous information and helps LinkedIn maintain a secure environment for its users. | |
| bscookie | Expires after 731 days | Used to remember that a logged in user has been verified by two factor authentication and has previously logged in. | |
| li_gc | Expires after 179 days | This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. Although such buttons add functionality to the website they are on, cookies are set regardless of whether or not the visitor has an active Linkedin profile, or agreed to their terms and conditions. For this reason it is classified as a primarily tracking/targeting domain. | |
| li_sugr | Expires after 89 days | Used to make a probabilistic match of a user’s identity outside the EU, EEA and Switzerland. | |
| lidc | Expires after 1 day | Used to track the routing of user requests and optimise server performance to ensure that requests from different users are directed to the correct LinkedIn server. The cookie collects anonymous information, such as IP address and device information. | |
| UserMatchHistory | Expires after 30 days | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences. | |
| ln_or | Expires within 1 day | Used to register statistical data in users’ behaviour on the website. Used for internal analytics. | |
| Double Click | IDE | Expires after 389 days | Used to help show Google ads in non-Google sites. |
| Double Click | test_cookie | Expires after a few seconds | Used to support real time bidding advertising exchange. |
| Youtube | CONSENT | Expires after 729 days | Used to collect user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| Youtube | YSC | Expires within one day | Used to collect user data through videos embedded in websites, which is aggregated with profile data from other google services in order to display targeted advertising to web visitors access a broad range of their own and other websites. |
| Youtube | VISITOR_PRIVACY_METADATA | Expires after 179 days | Used to collect user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. |
| Youtube | VISITOR_INFO1_LIVE | Expires after 365 days | Used to remember user preferences on their platform and to detect and resolve problems with the service. |
Google Analytics Cookies
Read Google’s overview of privacy and safeguarding data.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
How do I change my cookie settings?
You can change your cookie preferences on our website at any time by clicking on the ‘Cookie Settings’ link located in the website footer. You can then adjust the available sliders to ‘On’ or ‘Off’, then clicking ‘Confirm my choices’. You may need to refresh your page for your settings to take effect.
Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.
Find out how to manage cookies on popular browsers:
To find more information relating to other browsers, visit the browser developer’s website.