How one of the world’s biggest cinemas is modernising age checks with Digital ID

profile picture Yoti 1 min read
Teenage girl in Cinema showing her reusable verified "over 15" age attribute in her Yoti ID without sharing unnecessary personal details such as name or date of birth.

“The issue of proving age is getting increasingly challenging. The introduction of digital ID is a trusted and robust way of checking ID and will support our staff, who are often on the frontline of any resulting customer frustration.” 

Kelly Drew
Operations Director, Cineworld

Cineworld is a leading UK multiplex cinema chain.

We helped them:

  • Give their customers a free, reusable Digital ID they can use to prove their age to see any film.
  • Reduce aggression towards staff.
  • Protect the privacy of their customers with a proof of age card that just says if they’re over 15 or 18.

 

Solution: Facial Age Estimation
Industry: Social media