We're on a mission to become the world's most trusted identity platform.
We make it safer for individuals to prove who they are
We began in 2014 by building a free consumer app that puts your ID on your phone. Yoti ID is designed with privacy at its core, giving individuals a safe way to share personal details with businesses and individuals.
Today, we have over 14 million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age estimation, e-signing and AI anti-spoofing technologies.
We’re working together to fix an outdated identity system
This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people.
How we make money
Yoti ID will always be free for individuals. We make money by charging businesses to check the identity details of their customers.
Our systems are built in a way that means only the user can access their data, which means we cannot mine or sell user data to third parties.
Social purpose is at the heart of everything we do
As a certified B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. Having an identity is a human right. It gives us access to resources and unlocks a whole range of opportunities. That’s why we want to make Yoti available to everyone.
Built as a force for good
The way we build our solutions is different to other tech companies. Yoti was founded on a strong set of principles that we uphold to ensure we continue to only build tech for good.
- Always act in the interest of our users
- Encourage personal data ownership
- Enable privacy and anonymity
- Keeping sensitive data secure
- Keep our community safe
- Be transparent and accountable
- Make Yoti available to anyone
Guardian Council
Staying true to our principles
Our independent ethics board is made up of influential individuals from relevant fields such as human rights, data privacy and last mile tech. With no financial stake in the company, our Guardians offer their impartial views on the technology we’re developing or business decisions we’re making. They help us to navigate the complex world of identity and ensure we always strive to do what’s right by our community.
Seyi Akiwowo
Founder and Executive Director of Glitch
Seyi is the Founder and Executive Director of Glitch, a non-profit organisation determined to end online abuse through advocacy, campaigning and education.
Dr. Sindhu Joseph
CEO and Founder of Cognicor Technologies Inc.
Dr. Sindhu is the CEO and founder of Wealth Management AI startup CogniCor. With a global background spanning India, Europe and the USA, she is passionate about AI and democratising access to wealth for all.
Jerry Michalski
Founder of Rel8 and Open Global Mind
Jerry is the founder of Rel8 and Open Global Mind, projects designed to help humans make better decisions together. He is an expert on building trust and using it to solve some of the world’s most challenging problems.
Leadership team
Robin Tombs
Co-founder and Chief Executive Officer
Hugh Godsal
Chief Operating Officer & Chief Financial Officer
Julie Dawson
Chief Policy & Regulatory Officer
John Abbott
Chief Commercial Officer, Global Partnerships
Chris Field
Chief Marketing Officer
Rhodri James
Chief Sales Officer
Ben Pearse
Chief Product Officer
Paco Garcia
VP, Engineering
Gunnar Hakonarson
Chief Information Officer & Interim CISO
Alttaf Hussain
Director of Engineering, eSign & SaaS Integrations
Omari Rodney
Chief Product Engineer
Paolo Greci
VP, Engineering
Kiran Bali
Head of Customer Success
Jason Martyres
Head of Integrations
Denzil Tapsell-Gunner
General Counsel & DPO
Ethics and trust committee
Our internal committee makes sure that we stick to our core principles in day-to-day work. They determine our public commitments on ethical and moral issues and devise practical solutions for the company.
