Yoti blog
Stories and insights from the world of digital identity
Our approach to security and privacy
Digital transformation is reshaping how we live, work and interact with one another. But just as the right to identity is a fundamental human right, the right to privacy is too. That’s why protecting your privacy and security is at the heart of what we do. It helps us ensure that you, as our users, trust us with your personal data. We’re committed to only using your data in ways that are ethical, secure and compliant with data protection laws globally. Here’s a brief overview of our approach to privacy and security. If you’d like to drill down into
Building trust through age assurance
Governments around the world are increasingly prioritising online safety and age regulations, with new laws emerging across multiple countries. This report explores the growing demand for privacy-preserving age assurance and how businesses are adapting to meet regulatory requirements. Using proprietary data, our latest report explores: The growing demand for privacy-preserving age assurance How businesses are adapting to meet regulatory requirements Key trends in age assurance How Yoti’s solutions are protecting young people, safeguarding privacy, and helping businesses implement robust, trusted and effective age checks Read the report
Complying with Ofcom’s Protection of Children Codes: what you need to know about age assurance
With children’s online engagement at an all-time high, the UK government passed the Online Safety Act in 2023, aiming to make the UK ‘the safest place in the world to be online’. It places legal obligations on online services to prioritise user safety, particularly for children. As the UK’s communications regulator, Ofcom plays a pivotal role in enforcing the Act’s provisions. As part of phase two of the Act’s implementation, Ofcom published its Protection of Children Codes of Practice on 24th April 2025. Made up of over 40 practical measures, they outline how digital platforms must safeguard younger users
Thoughts from our CEO
In this blog series, our CEO Robin Tombs will be sharing his experience, whilst focusing on major themes, news and issues in the world of identity verification and age assurance. This month, Robin discusses the future of digital ID wallets in the UK, Yoti’s revenue growth, Ofcom’s role in protecting women and girls from intimate image abuse and the US Supreme Court’s ruling on age verification for accessing adult content. Growth of digital ID wallets Last month, I attended an event by the City of London Corporation and EY where they presented their report Securing growth: the digital
Strengthening existing age verification methods to meet modern challenges
In today’s digital landscape, effective age verification is key to helping us build a safer, more trusted online world. Whether it’s ensuring young people have age-appropriate experiences or preventing underage sales of age-restricted items, accurate age checks are crucial for safeguarding online users. We’re seeing a wave of age-related legislation come in around the world. With this, online services face the significant challenge of balancing user privacy with user safety. Alongside newer age-checking solutions, existing age verification methods still have their benefits. We look at how these methods can be strengthened for greater security, efficiency and user privacy.
How Haypp strengthened age checks while enhancing the customer experience
“Yoti is our key partner for age verification in the UK market. We selected Yoti for their strong reputation in the European market and their demonstrable expertise in the field. Their state-of-the-art digital age verification has not only strengthened our compliance with legal regulations but also added value to our business by enhancing the overall shopping experience. We are deeply committed to not sell age- restricted products to underaged, meaning we always aim for excellence and only partner with those who share our vision.” Mattias Nording Head of Age Verification at Haypp The Haypp Group spearheads the global
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